WIA Profile: Heather Feingold
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.
Heather Feingold has only been in her role for about a year, however as the third generation working in the family business, her dedication is inherent. Beginning her career in the pleasure products industry as Honey’s Place’s receptionist, Feingold has moved up to the role of marketing coordinator. Learning skills along the way, Feingold says she takes pride in seeing successful ad campaigns she’s created and most recently coordinated her first trade show and company event. In this exclusive interview, Women In Adult spotlights Heather Feingold as she discusses her blossoming career.
XBIZ: What is your role and responsibility at Honey’s Place?
Heather Feingold: I am the marketing coordinator at Honey’s Place. I work on a wide range of projects. My primary job is to create and promote the various advertising for Honey’s Place and Build the Store. I also interact on a daily basis with the sales and purchasing departments to make sure that our customers stay informed with the latest news and product updates. My latest project is completing Honey’s Place upcoming catalog.
XBIZ: How did you get into the pleasure products industry?
Feingold: I am the third generation working here at Honey’s Place. My grandmother Helene Kusens started Honey’s Place when I was about six years old. My mother, Bonnie Feingold took over Honey’s Place in 2001. I first started working at Honey’s Place when I was 18 as the receptionist. I took some time off to pursue my education. In 2013, I returned to Honey’s Place as a marketing coordinator.
XBIZ: What challenges have you confronted in your career and how have you overcome them?
Feingold: My education background is in graphic design. Coming in, I felt that I had a lot of learn as a marketing coordinator. I was able to overcome many of my challenges with the help of some great mentors here at Honey’s Place. These people took the time to teach me the basics, and provided me the tools to go out and learn things on my own.
XBIZ: What is the most rewarding part of your job?
Feingold: I really enjoy learning new things. Learning new skills not only helps me grow but it also helps Honey’s Place to continue to be successful.
XBIZ: What is your personal motto or mantra that you live by?
Feingold: “When you love what you do, you’ll never ‘work’ another day in your life.”
XBIZ: What career accomplishment are you most proud of?
Feingold: I am proud of my career at Honey’s Place. The first ad that I saw published is the highlight of my career. You can’t help but smile seeing something that you created in a publication for thousands of people to see. My second biggest accomplishment was coordinating my first trade show and dinner party back in September. It was a lot of hard work. In the end, it was great to sit back and see a job well done.
XBIZ: What are your professional goals for the New Year?
Feingold: Self Improvement. I want to continue to grow and learn. I want Honey’s Place to stand out and be different from our competition.