profile

WIA Profile: Chloe Pearce

For the past seven years Chloe Pearce has been building a career in the pleasure products industry as part of the Nexus Range team. Coming on-board as an office assistant, Pearce has endured trying times with the company and now oversees Nexus’ international growth and product development – which includes the male-centric brand’s transition into women’s pleasure products. This month Women In Adult spotlights Pearce as she discusses Nexus’ brand evolution, as well as her own.

XBIZ: What is your role and responsibility at Nexus Range?

I definitely have one of the best jobs around, which is further compounded by the many amazing and inspiring people I get to meet and work with. This industry definitely has the best collective sense of humor.

Chloe Pearce: I am currently responsible for the sales and operational functions here at Nexus, however I am also deeply involved in new product development, packaging design, education and marketing. It’s hectic and no two days are ever the same but I wouldn’t have it any other way.

XBIZ: How (and when) did you get into the pleasure products industry?

Pearce: After graduating from university with a bachelor’s degree in English Literature back in 2007 I moved to the bright lights of London to seek my fortune. During my job hunt I came across an intriguing advert for an office assistant job at a “luxury adult lifestyle brand.” I’ve always been open-minded and outgoing so I applied and two weeks later I was sat at a desk staring at a wall of shiny anal toys.

XBIZ: What challenges have you confronted in your career and how have you overcome them?

Pearce: Aside from the odd legal dispute Nexus has had to endure, the ongoing challenge for me and for the brand as a whole has always been in educating men about the benefits and pleasures of prostate massage and to overcome the stigma of anal play being only for gay men. Happily, as our sales can attest, attitudes are changing and it’s nice to know I’ve contribution towards this liberation.

On a personal level, being taken seriously as a woman in business has its challenges, for me it’s having your ideas sometimes ignored and then reappropriated by male associates as their own. It is constantly frustrating but not a deterrent – in fact it pushes me forward time and time again.

XBIZ: What is the most rewarding part of your job?

Pearce: It is by far the feeling of launching a product so innovative and awesome that people go crazy for it – seeing that product on proud display in stores and knowing that I was integral to its existence is fairly mind blowing. The knowledge that these products bring lasting pleasure to people around the world is pretty cool. I definitely have one of the best jobs around, which is further compounded by the many amazing and inspiring people I get to meet and work with. This industry definitely has the best collective sense of humor.

XBIZ: What is your personal motto or mantra that you live by?

Pearce: Do what you want, 100 percent of the time. Just joking! At the age of 28 I’m still figuring out my mantra, but I guess it boils down to a combination of trying to live as openly and honestly as possible whilst treating people how I expect to be treated… oh and to work hard and play hard of course, because otherwise what’s the point?

XBIZ: What career accomplishment are you most proud of?

Pearce: My longevity in the industry! Starting off as an office assistant here at Nexus and working my way up to where I am now is something I am proud of. There have been some turbulent times, for example when the recession hit Europe, when we had the American market taken away from us – but the fact that the Nexus brand is now stronger than ever and launching amazing products like the Revo series is something I am intensely proud to have been a part of.

XBIZ: What are some of your professional goals for the future?

Pearce: Having worked predominately on a male-orientated brand I am hoping to gain experience with female pleasure products – the ball has already started rolling as we launched Nexus Femme last year with our first rabbit style vibrator, Bisous and have just launched Cadence, a unique G-spot stroker. Hopefully Nexus Femme will become as well known as the Nexus line! Far into the future I would like to study for a qualification to become a sexual therapist – it’s fair to say that I’m in this for life.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
Show More