Giving Back: Deja Vu Inspires Industry Participation in Breast Cancer Fundraising

At Deja Vu, we are always very excited to participate in Making Strides Against Breast Cancer and support this great cause. We do this in hopes that one day there will not be a cause to support. We are here to help those directly affected to celebrate more birthdays. It is very important for us to help fund this search for a cure because in some way or another we have all been affected by this disease.

Being involved in charities also contributes to branding and team building. It boosts team spirit and unity. Fundraising and helping bring awareness to a cause is very rewarding for everyone.

Being involved in charities also contributes to branding and team building. It boosts team spirit and unity. Fundraising and helping bring awareness to a cause is very rewarding for everyone. - Megan Swartz

My first involvement in charity with Deja Vu was in 2013. Kimberly Scott Faubel, manager of Deja Vu Love Boutique, and I were team leaders for a wonderful cause; Making Strides Against Breast Cancer.

We joined this campaign here, in Las Vegas, and raised more than $11,000. Our team, Deja Vu Boob Crew, was one of the top participating teams in the city and consisted of 40 Deja Vu employees, friends and family. We proudly walked the 5K with fellow Las Vegas teams, supporters and survivors.

This year we pledged a goal of 15K and with the help of friends, family and vendors we are nearly there. We are also growing our team of walkers daily. You can find me and Kim’s name atop the list of participants as two of the five “Pacesetters” for the Las Vegas event. To become a Pacesetter, you must raise $2,500 towards your personal goal. This year the finale 5K walk will take place at the Red Rock Resort and Casino. We are very honored and excited to have such a heavy involvement with this organization.

One of the contributions to this year’s goal was a joining of forces; Deja Vu and the Hustler Club hosted a charity golf and poker event. We received major support from our vendors with our first ever charity golf event. Working together we put on, what was probably the most memorable tournament at the Primm Valley Golf Resort.

“Our tournament and caddies gave a new meaning to golf and charitable giving,” Deja Vu owner Harry Mohney said. “Out of 100 teams only 14 turned in score cards.”

Some of the Primm Valley Charity Golf sponsors included Frank Koretsky and Brian Herbstman of East Coast News, Greg Alves of Evolved Novelties, Mark Miller of Lion’s Den and Billy Johnson of Romantix. I, along with seven Deja Vu / Hustler entertainers, had the privilege of caddying for this fun group. In addition to the local entertainers, close to 150 more were flown in from around the country to participate in the sexy caddy auction for more than 100 pairs at the golf event. It was an amazing experience for a fabulous cause.

“Romantix is happy to support the fight against breast cancer,” Romantix COO Billy Johnson said. “We all have known people who have been affected by this devastating disease. Both Deja Vu and The Hustler Club do so much for the community and it has been wonderful to be involved in their efforts to give back. We are very fortunate to work in an industry that supports great causes such as [fighting] breast cancer.”

“We had a phenomenal turnout for the first charity golf outing and next year the tournament will be even better,” Dawn Beasly said.

“We are thrilled to see this year’s golf and poker charity attendance like no other before. Some wanted it to happen. Some wished it would happen. We MADE it happen for Making Strides Against Breast Cancer. This event was fun, exciting and we look forward to doing it again next year. No one has ever become poor by giving,” said Leo Mena, PR & Marketing Director for Larry Flynt’s Hustler Club and Deja Vu Showgirls.

Another event we held to raise funds was a Magic Gel live demonstration inside Deja Vu Showgirls. Magic Gel sponsored this event by offering free product for guests that made donations during our three stage shows. We demonstrated nuru massage using entertainers that preformed two duets and one solo show. We were very thankful to have [Magic Gel owners] Cariel and Orit donate their time and product to show support. It is amazing to see the generosity in all of our vendors and it’s always great to spend the day with them. While they were here, we even set up a Mr. Noris Magic Gel display fountain and gave our staff an awesome seminar.

“We work in an industry that caters to the public in the most personal way so it only makes sense to me to give back along the same lines. Breast cancer is real and it’s everywhere – the people on the front lines of our retail stores have helped survivors find the right products when dealing with recovery from chemotherapy, mastectomy, etc. These problems are real and we have the opportunity to use the more entertaining part of our job to raise some serious money to help fight this disease. I am honored to be a part of this fight and grateful that Megan, and the key players at Hustler and Deja Vu, have been so active in this fundraising,” said Kimberly Faubel, manager of Deja Vu Love Boutique.

With more than 10 years working with Deja Vu’s various branches, Megan Swartz — Déjà Vu’s general manager and buyer — has made a name for herself as a dedicated and savvy, merchandising and operations-managing dynamo.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
opinion

Platforming the Pleasure Industry's Voice Through Voting

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

Ken Sahn ·
opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

WIA Profile: Ruth Arceo

In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.

Women In Adult ·
profile

CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy

Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.

Kim Airs ·
opinion

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.

Carly S. ·
opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
Show More