educational

Money From Asia and Iraq

Given the fact that 60 percent of the world’s population lives in Asia and that the Internet is a global medium, the profit potential from there is clearly enormous.

For example, according to www.internetworldstats.com, Iraq has an Internet penetration of just 0.1 percent. During the last year, we paid just under $3000 in sales from there.

Since U.S. Internet penetration stands at 69.1 percent, that would have been over $2m in sales if Iraq had the same usage as in North America.

Some webmasters have suggested most of these sales have come from sexually frustrated soldiers serving their country. But given that the default call-to-action for surfers from there is in Arabic, we can see that the vast majority of transactions are conducted in that language.

However, it is a safe bet to assume that those that change the language to English are one of our boys. A “revert to English” option is included to capture horny soldiers, businessman and expatriates.

And Iraq represents a small fraction of the massive Asian market, with whom our phone billing is proving to be particularly popular. Recent data confirms this, showing a 120 percent increase in sales from there during the past year.

Another country showing impressive growth in password sales is Borat’s native country of Kazakhstan. With Internet penetration of just 2.7 percent, there is only one way for this market to go.

This success in end-user uptake can in part be attributed to the ubiquity of the phone – practically everyone has access to one. In fact, cellphone penetration in many developing markets outstrips that of land-lines and rivals penetration levels of much more developed ones (there are now more cellphones in the UK than people). This, combined with the anonymous nature of the purchase, is what makes our solution so popular with end-users.

Combine this with a geo-targeted call-to-action in a language they understand (their own), and you have yourself a website fit for the twenty-first century.

Whilst increasing numbers of webmasters are beginning to implement geo-IP, more often that not they are employing only a handful of predominantly European Languages.

Clearly, to convert Asian surfers into paying customers, Russian, Hindi, Arabic, Hebrew and Thai need to be deployed as part of the language mix.

Where possible, to reinforce the "feel-good" factor, we have used the voices that are heard when calling to purchase a password of national celebrities, making surfers more comfortable paying you this way.

Since the surfer buys time in advance, the billing clock is no longer ticking once within the member’s area. This makes the surfer more likely to return at a later stage. Indeed, recent analysis of our platform stats earlier this year revealed that 17 percent of callers were repeat customers in a single day.

Whilst such billing is not recurring by default, when used in conjunction with compelling content, it will have surfer’s worldwide coming back for more. Including our friends in Iraq and elsewhere in Asia.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
opinion

The Continuous Journey of Legal Compliance in Adult

The adult entertainment industry is teeming with opportunity but is also fraught with challenges, from anticipating consumer behavior to keeping up with technological innovation. The most labyrinthine of all challenges, however, is the world of legal compliance.

Corey D. Silverstein ·
Show More