Home > Features > The Language of the Web • Bookmark   • Newsletters   • Register Search Options


The Language of the Web

The Language of the Web

January 22, 2003
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 170 votes. Results based on votes submitted by members of XBIZ.net social network.

" American Webmasters should try to leverage themselves into the foreign markets by forming partnerships with international affiliate programs "

In today‘s increasingly competitive environment, adult Webmasters have to work harder, and smarter, to turn a profit. Part of this process involves looking – and reaching – beyond our more traditional markets, and embracing the wide world around us, and the opportunities it provides.

In a global marketplace that is depicted by multicultural customers with different languages and different preferences in content, it becomes more and more essential to proactively direct your traffic to the appropriate destination by welcoming the surfer in his own native language.

Despite the fast growing numbers of the non-English speaking online population, most of the Sponsors and Webmasters still offer their sites exclusively in the English language!

Meanwhile the market has changed, and today about 60% of the total online population is primarily non-English speaking, compared to 40% of English speaking users.

Top Languages on the WEB, March 2002:

Language Group




228 million



55.5 million



52.1 million



40.8 million



38.6 million



25.2 million



22.0 million



20.2 million


Source: Global Reach (http://www.glreach.com/globstats/index.php3)

Distribution of Internet Users (millions):


December 2000

May 2002


177.78 (42.5%)

182.67 (31.4%)


133.97 (32.0%)

185.83 (32.0%)

Source: (http://www.let.leidenuniv.nl/history/ivh/chap5.htm#Internet%20Use)

Stop Wasting Potential Traffic
The majority of American sites are still lacking the basic functionality of proactively leading their international surfers to the niche that they specifically requested. More often than not, if any attempt to cater to International traffic is made, the user always ends up seeing the same old dialer site, which does not feature the content he primarily asked for.

If the surfer is ready to accept the relatively high charges of a dialer, then this approach will result in short-term profits, however the opportunity is wasted to win this customer as a paying member, who is going to generate even higher profits over a longer period of time. So, what do you do if the surfer is not willing to accept the high charges of a dialer program and when credit card company restrictions hinder you from otherwise doing business with him?

Participating in International Markets
There is a big challenge facing American sponsors and Webmasters who want to successfully participate in the International adult Internet market: Since nobody else knows their marketplace better than the providers of pay sites that are coming from their own specific regions, American Webmasters should try to leverage themselves into the foreign markets by forming partnerships with international affiliate programs.

When choosing an international traffic partner, look for one who can identify and sort your foreign traffic by both browser language and IP-detection, then route the surfer to his requested niche by welcoming him in his native language. Being able to offer local payment methods, and overcome any language barriers while considering the different cultural preferences in content is also a must, as is your ability to profit from recurring billing and long term retention.

One such program is SEXMoney, one of the major European adult Internet affiliate programs. Featuring sites in 25 different languages that cover over 60 niches on over 900 international domains – and offering 400 products – there is no equivalent content pool in all of Europe! By offering a wide selection of local payment solutions, the user is put in the best position to select the payment method he feels most comfortable with – an important advantage when processing subscriptions in a market hesitant (or unable) to use a traditional credit card.

There is no need for American Webmasters to change any of their preferred domestic affiliate programs, but when it comes to profiting from your international traffic, you should simply add an additional partner that is going to assist you in converting these foreign surfers into cash, and by adding just three lines of coding, SEXMoney will guarantee you higher conversion rates and longer retention.

There’s a world of opportunity at your fingertips and here’s one more way to profit from them.


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!