Home > Features > The Smartphone Revolution • Bookmark   • Newsletters   • Register Search Options


The Smartphone Revolution

The Smartphone Revolution

July 12, 2014
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" There are more than 4 billion mobile phone users today, with more than a billion of them using smartphones — and more than half of this audience is set to own smartphones within the next year or so. "

As a growing number of adult website operators and content marketers seek solutions for monetizing the fast-increasing number of their customers arriving via mobile devices, a wide range of intriguing data points centering on the popularity of smartphones shows their importance as the world’s new Internet access platform of choice.

“Smartphones are here to stay, which means your business needs to be smart, too,” states an interesting infographic from the folks at 1800NumberNow.com, which then asks online merchants, “Are you taking advantage of the latest mobile shopping trends?”

If you run a commercial adult website, the answer had better be a resounding “yes!”

Why is catering to mobile users so important? One reason is that the number of these devices will soon exceed that of earth’s human population — and while that figure might seem rather high, daily iPhone sales have exceeded the number of daily births since 2012 — add in sales of non-iOS devices such as Android tablets, Windows Phones and more, and the trend is easy to see: get on board or get left behind.

There are more than 4 billion mobile phone users today, with more than a billion of them using smartphones — and more than half of this audience is set to own smartphones within the next year or so.

It’s not just the quantity of these users, but their quality that is a factor; with not only greater affluence, but greater age, defining today’s smartphone marketplace:

Most smartphones are owned by 18-29 year olds (88 percent), with 68 percent of 30-49 year olds and 40 percent of 50-60 year olds pocketing the devices, while 11 percent of 65+ year olds also use smartphones — and those 17 and under are the least likely owners (although this younger group could be the earliest adopters of wearable devices).

Look at it this way: targeting smartphones means targeting adults (an important factor for adult content promoters), and a good idea, as those users enjoy higher income levels.

Another major factor in the profitability of the mobile marketplace is its propensity for purchasing the content it needs — especially when dealing with iOS users who have been conditioned to pay nominal amounts for instant access to content and apps through the platform’s relatively closed distribution channels, such as iTunes and The AppStore.

For example, 60 percent of smartphone owners download apps, of which 25 percent are paid-for premium apps — of course, this means that three quarters of content is free — but with an average of a dozen apps per user, that still leaves plenty of room for sales.

Underscoring the importance of the process is the finding that by 2015, smartphones will be used to conduct more than $163 billion in worldwide sales, and that by 2019, half of the smartphone users will employ their device as their preferred payment mechanism, using e-wallets and other technologies.

Many merchants want to get in on this shopping spree, and are taking steps to do so; both in the interest of better customer service and in the interest of their own bottom line.

“There’s no stopping the smartphone revolution,” concludes the infographic, sassily noting that “you’re either with us, or you’re with us.”

That “us” includes you and your customers, too.


Evil Angel Chief Adam Grayson Champions Brand Evolution

Evil Angel is hardcore. More than a quarter-century after John Stagliano revolutionized adult filmmaking with his unique brand of gonzo titles and a lucrative director-as-producer business model, CFO Adam... More »

WIA Profile: Lupe Martinez

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Jose Sanz Weaves a Profitable Tapestry at FreeWebCams

Navigating the complexities of customer service in the camming industry is a varied and oftentimes chaotic task, pulling even the most seasoned professionals in a multitude of directions. Fortunately for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

XBIZ.net Paysite Meetup

Jul 13 - Jul 13
Barcelona, Spain

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport


Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!