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Leveraging Technology

Leveraging Technology

November 7, 2006
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" a surfer from Japan will be pleased to see anything in Japanese "

Like most of you, I use MS Word and Excel from time to time. I suspect that many of you, like me, do not use this software to its full capability when compiling a letter or spreadsheet.

Ditto TV remote controls. I have just counted 41 buttons on mine, of which only a fraction are used on a regular basis.

Whilst not fully exploiting the USP’s of all this Über-technology poses no real problems in our private lives, when not correctly implemented in our business ones it can cost us hard cold cash.

An example of this is our powerful geo-targeted technology which communicates with the surfer in their own language. There are several ways that this technology can be implemented so as to aid webmasters in their globalisation efforts.

For example, there are our geo-IP payment buttons that we have painstakingly translated into 37 languages. Customers who call for a Password are also greeted in their own native language, oftentimes by a well known celebrity in their home country.

Since surfers do not usually surf join pages, such technology makes an even greater impact during the sales process. After all, a surfer from Japan will be pleased to see anything in Japanese.

To this end, we have made our database of JavaScript driven phrases such as "free galleries" available to all our partners for use on their websites.

This way, webmasters can ‘internationalise’ all their traffic galvanising tools such as tours and TGP/MGP galleries. Surfers seeking out free porn will be pleasantly surprised to be pitched in a language they understand – theirs.

As a processor, we need to help capitalize on two of the two most vital ingredients needed for success in this business – traffic and compelling content; something that our partners have, often in abundance.

Although pay-per-call billing is not recurring by default, properly implemented, it is a great repeat business both now and for years to come. A little time spent on correct implementation and optimisation now will be well worth it.

Not figuring out all features of your TV’s remote maybe excusable. Failing to capitalise on those of your processor is not. The expertise of our experienced Tech Support and Sales Team which includes industry veteran Mike B. will be available to all new and existing customers to optimize their global billing strategy.


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