opinion

Mobile Mondays

Last week I filed a report about the Mobile Adult Content Congress (MACC) in Reno, where I had the privilege of addressing the attendees on off-deck deployment strategies for adult mobile multimedia offerings; all from the perspective of working webmasters trying to expand their current distribution chain.

This is a very different perspective than that envisioned by the mega-brands seeking on-deck domination or of those that consider “mobile” to simply be another billing platform.

Indeed, some of my ideas on “in the trenches” user-centric deployment strategies clash with other mobile business models evolving as these disparate industries merge. As in the online market place, in the mobile world, “one size does not fit all” – and in that truth hides opportunity for forward-thinking operators who might do quite well on the scraps falling from the rich man’s table. But this, again, is one perspective.

With so many viewpoints and so many opportunities, it’s hard for webmasters to stay on top of the rapidly evolving mobile marketplace; and this seems to be an especially common denominator for domestic operators of traditional online enterprises. Mobile is not (necessarily) the Internet and there’s much to learn before you can profitably compete in this arena.

The MACC event brought together attendees from around the world to discuss the evolution and future of mobile adult entertainment and I for one was impressed with the show that Dan and Larry of Black Marlin Multimedia Group put on, the wide variety of topics and offers being discussed and the limitless opportunities they present as the adult mobile multimedia market evolves – as well as the numerous perspectives that the varied players in attendance provided – all of which left me with more questions than answers.

As such, I’m going to launch a series of “Mobile Mondays” here in this column where I’ll tell you about some of the companies that I discovered in Reno, show you some of the things that I’m looking at in mobile, and help you to stay on top of the nuts and bolts information you need to operate in the mobile marketplace. Stay tuned.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The KPIs That Keep Payment Processing Humming While You're Away

I always look forward to the summer as my kids are home and I can plan little trips with them to reconnect and have some fun. If you’re like me, however, you probably never go on vacation without your laptop, so you can check in or lurk in the background to make sure all systems remain go.

Cathy Beardsley ·
opinion

Building an Ecommerce Engine That Bridges Online and Retail Sales

Most independent retailers couldn't afford to build, host and manage a real ecommerce site well, so we leaned on the distributor's site and accepted the friction.

Zondre Watson ·
opinion

What Utah's SB 73 Means for Compliance Requirements

Utah has once again positioned itself at the center of the national battle over online age verification and adult-content regulation.

Corey D. Silverstein ·
opinion

How Experiential Spaces Help Adult Retailers Drive Engagement, Sales

E-commerce made adult retail accessible, efficient and discreet. But it also made it distant. For years, the industry has leaned heavily on convenience as the primary driver of growth. To be clear, it works.

Chelsea Mani ·
opinion

How to Convert Creator Income Into Real-World Assets

Buying a home is a big step for anyone, but for adult performers, it can feel especially rewarding after years of building a career around nontraditional income.

Anastasia Pierce ·
profile

Drea Walker Leads With Passion at North Carolina Boutique Up4Drea

Drea Walker is the face, name and vibrant personality behind Up4Drea, an adult retail boutique co-founded in eastern North Carolina. Blending clothing and pleasure products, the store is built on a clear mission: to create a space where everyone feels seen, supported and welcome.

Women In Adult ·
opinion

Balancing Fan Access and Boundaries as a Creator

As creators gain unprecedented control over their businesses, they also find themselves with direct, constant access to their audiences. From DMs and custom content requests to messages across endless platforms, the boundaries between creator and consumer have never been more porous.

Megan Stokes ·
profile

Kyaa Chimera Talks Power, Precision, and Creative Control

With her sharp blonde bob and cool, appraising stare, Kyaa Chimera carries the kind of icy confidence that brings Catherine Tramell from "Basic Instinct" to mind.

Jackie Backman ·
profile

Kathryn Byberg Nurtures Brands With Little Leaf's Growth-Focused Marketing Team

A decade ago, pleasure products and sexual wellness brands were still rarely discussed within the broader health and lifestyle landscape. Media outlets often treated the topic of sexual wellness as a novelty rather than a legitimate category, so brands struggled to secure thoughtful coverage.

Jackie Backman ·
profile

Clips4Sale's Christy on Backing Creators and Fueling Growth

Understanding the industry from within goes beyond data. For Christy, Manager of Creator Experience at Clips4Sale, that insight is shaped by front-line conversations and years spent listening not just to trends, but to people.

Women In Adult ·
Show More