Home > Features > Some Consolidation for Dating Sector • Bookmark   • Newsletters   • Register Search Options

FEATURE

Some Consolidation for Dating Sector

Some Consolidation for Dating Sector

March 2, 2014
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Massive growth may still be possible, but as dating becomes an increasingly saturated market online, the moves made by established companies to secure a niche audience or improve the value per customer acquired are likely to be the big stories of the coming year. "

Dating is already showing signs of an interesting year online in 2014. As the number and kind of niche specific dating sites continues to grow exponentially, within each niche there does appear to be some consolidation as categories becoming more clearly defined and the audience of each develops its own set of expectations.

“Due to the proliferation of so many white labels and new entrants into the marketplace there are dating sites that have micro-targeted most niches and the gap between mainstream or adult dating sites is definitely shrinking in the minds of many potential customers,” said Clement of VidoesZ.com. “That may soon lead to much more permissive rules about so-called mainstream dating companies accepting adult site traffic in the near future on a case by case basis, which may also alter the ability of newer adult dating sites to compete for the same clicks.”

“Probably because of the intimacy that a dating community is built from, matching the pitch and promotion of the site to the people already in it and the people who want to join it is even more important than it is with many other kinds of sites,” said an exec at DaddyHunt.com. “On the gay side of online dating an eye toward the larger goals and progress of the gay community is also essential. Our own awards for progressive businesses that serve the greater good were very well received in 2013 and in the coming year we have many other interactive events planned for our community. Dating in 2014 will be all about the direct connection sites create with the people that they serve.”

From an outside perspective, dating sites in the adult arena may want to take a closer look at some of the innovations mainstream companies have already rolled out.

“Marketing is marketing and I’d guess successful dating in 2014 will be on mobile, geolocalized and with a freemium business model,” said Richard Excoffier, CEO of TotemCash.com. “When I look at OKCupid or Tinder, I feel that our industry is not leading the game anymore in some ways and I hope it wakes up again soon.”

With plenty of experience coming from a mainstream background, Ralph of EvaCash.com sees the inevitability of people wanting to find dates as the real story that should never be overlooked.

“Unless Facebook decides to launch a fully functional free dating service, there will always be business to be done in the dating market for smart people who really care about their customers. Dating is more like hair salons and restaurants than porn — everyone needs to eat and cut their hair, the only questions are where they will choose to do it and why.”

Globalization is also playing a leading role in the evolution of online dating.

‘One thing we have been seeing is a much more global approach to dating,” said Colin of TranslationsXXX.com. “Having site tour essentials translated into other languages isn’t new, but many site owners and white label publishers want to go deeper with full tour translations or native language options within their members area.

The languages of choice are also becoming more wide spread. It’s not just a call for German, Italian and Spanish anymore — dating site content comes from the interactivity of the dating community they create, and many are realizing that having that interactivity available in the languages each customer is most comfortable with is an easy way to improve the value per acquisition of members areas, aside from the impact it already has on the conversion ratios of multilingual tours.”

Massive growth may still be possible, but as dating becomes an increasingly saturated market online, the moves made by established companies to secure a niche audience or improve the value per customer acquired are likely to be the big stories of the coming year. Whether you are a white label publisher finetuning your pitch to stay current, or are a social marketing strategist squeezing every possible join out of each platform, the success of your attempts to utilize audience feedback to craft a winning campaign while approaching each kind of client with the specific pitch they expect from “one of their own” is likely to be the difference between dating site growth and stagnation during this new year.


PROFILES & BIOS

WIA Profile: Lupe Martinez

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Jose Sanz Weaves a Profitable Tapestry at FreeWebCams

Navigating the complexities of customer service in the camming industry is a varied and oftentimes chaotic task, pulling even the most seasoned professionals in a multitude of directions. Fortunately for... More »

Spanish Pleasure Products Brand Adrien Lastic Puts Unique Twist on Luxury Toys

What’s really in a brand name? Pleasure products manufacturer Adrien Lastic thinks it’s the perfect chance to make a big impression, especially if you’re new on the scene. “I admit... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!