Home > Features > To Skim or Not to Skim? • Bookmark   • Newsletters   • Register Search Options

FEATURE

To Skim or Not to Skim?

To Skim or Not to Skim?

September 12, 2006
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.88%
Yes, but in a few years
  36.90%
No
  23.21%
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.
One of the most annoying things for the surfer frequenting TGP/MGP sites is the fact that nearly all of these sites skim clicks from their links and thumbnails and blindly force the surfer to visit the site’s trade partners. We’ve all seen this in action: you click on a hot looking thumbnail or on a compelling text link and instead of landing on the gallery you hoped for; you’re at a different TGP/MGP.

The reason for this is simple: it’s the primary method by which most gallery post sites acquire their traffic. It’s also a major component of the lack of trust that many surfers have towards adult sites – a lack of trust that manifests itself in the poor conversions that gallery post traffic typically results in.

Don’t get me wrong; the over-abundance of free porn available at these sites is the number one reason why this traffic is non-productive (“Why buy the cow when the milk is free?”), but the fact remains that if the surfer can’t trust you to send him where he expects to go, he’s not going to trust you – or anyone you’re associated with – with his credit card information.

Some sites skim more than others, often to the point where you can click a link a dozen times before hitting the gallery. Some, but very few, gallery posts don’t skim clicks at all. Savvy surfers pick up on this pretty quickly; bookmarking sites that don’t skim (or skim at low, predictable levels) and avoiding sites that skim at higher levels.

I’m not opposed to traffic trading, but many webmasters need to carefully re-think the way in which they trade this traffic. After all, if you were at the mall and about to walk into the food court to grab a bite to eat and someone grabbed you and pushed you into the shoe store, would you be likely to buy a new pair of shoes? Me neither.


BUSINESS ANALYSIS

Camming Issue: Profits on Rise for Performers

It’s been 20 years since JenniCam rocked the infant internet with the first adult-oriented live cam shows, revealing the intimate details of this groundbreaking cam performer’s daily life —... More »

Caring About Camming: Academia Takes a Closer Look

Editor’s Note: Rachel Stuart is a PhD Researcher at the University of Kent’s School of Sociology, Social Policy and Research, undertaking an investigation of some of camming’s nuances,... More »

Sex Toy Distributors Bolster Retailer Success With Sex Education

Adult sex education is not only valuable for consumers of sex toys and pleasure products — it is also valuable for companies that are manufacturing, distributing or selling them. Knowledge is power... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!