Home > Features > It's All About Variables • Bookmark   • Newsletters   • Register Search Options

FEATURE

It's All About Variables

It's All About Variables

September 12, 2006
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" No two affiliates are alike; no one is going to see the same numbers as another "

Stats threads have been a longstanding pet peeve of mine, along with many other webmasters who have been in the business long enough to be considered at least "functionally knowledgeable." Seeing stats thread titles with screen shots of how good or how bad they are doing with any given program turns my blood to vinegar.

Ninety-nine percent of them are either propaganda with a conveniently located ref code to the program or slander under the guise of an affiliate who isn't happy that the platinum level traffic he is sending doesn't convert at 1:20 anymore.

Variables, people! This game is all about variables. Stats threads are officially the most worthless thing you can submit to a message board for others to read. This isn't 1999 anymore where everyone's traffic is hotness. Just because webmaster A does 1:800 on MGP traffic does not mean that webmaster B will do the same. More and more, I am having new affiliates who are just starting out in the game ICQ me and ask me why they haven't made a sale after 500-1,000 hits of bought traffic.

In one case, through a barrage of questions, I end up finding out the traffic was bought from a broker, probably skimmed and blinded about 20 times before it even got to this one guy, and then when it did finally get to his site, he never had a chance. He could have gotten 100,000 hits of whatever traffic it was he bought, and I'd be willing to bet he wouldn't have made a sale.

On the other hand, you've got the "OMG! I did 475,000 sales today with ThisProgram.com" type of guy. I don't really feel I need to get into this one; you all understand what motivates these types of stats threads. But with so many variables at play in this game nowadays, let's all do each other a favor and just let stats threads die. They've lived their golden years during the online gold rush. The only thing to do is to take a look at yourself, take a look at the program that you want to promote, match your traffic to them and give it a shot.

Work closely with the affiliate manager of the program to help you convert. If you don't make sales, they don't make any money either. If it doesn't work out for you, then move on; some formulas just do not produce a product for both sides.

No two affiliates are alike; no one is going to see the same numbers as another, it's statistically and realistically impossible in this day and age. So, without getting sad and going into mourning, let's say goodbye to stats threads. You will be missed. RIP. It's true, I read it on the Internet.


BUSINESS ANALYSIS

Sex Toy Manufacturers Talk Retailer, Distributor Support

The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!