Home > Features > Paying Attention to Online Trends • Bookmark   • Newsletters   • Register Search Options

FEATURE

Paying Attention to Online Trends

Paying Attention to Online Trends

August 19, 2013
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  37.36%
No
  22.99%
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.

" Training yourself to be an online trend spotter is going to lead you to topics with the most potential. "

The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss the profits that come from it. Popular culture moves more quickly than ever before. Within the space of as little as 24 hours somebody can go from obscurity to national, if not global, fame. For a short period of time they are the hottest topic around until something or somebody else takes over the spotlight. If you keep your eyes open for opportunities, those 15 minutes can translate into profit.

As always has been the case with Internet marketing, identifying targets is the primary key to success. In the past, I would play the long game and use methods such as keyword suggestion tools to determine which sites to build. Google and other search engines took such a long time to reward my efforts that it only made sense. These days though, Google moves just as about as fast as we do and that opens the door nicely to profiting from topics with short but intense shelf lives.

Training yourself to be an online trend spotter is going to lead you to topics with the most potential. We are in a time when we don’t have to guess what people are talking about. Social media has become the water coolers of modern society. Rather than being somebody that complains about hash tags or feeds being filled with repetitive topics be the one that takes notice and does something to make those topics go to work for you.

Countless times my Facebook feed has lit up with topics that hold no real interest to me but which have clearly hit a nerve with the general public. These are the moments when I start paying attention to where and how I am seeing the topic or meme being referenced. When I see it jump from the internet to being alluded to in popular offline media then I know for sure that it is time to take advantage of the hype.

A recent example of this was the rant letter Rebecca Martinson wrote to her Delta Gamma sorority sisters. For a few days, if you went anywhere on social media it couldn’t be escaped. Twitter was buzzing both about the letter and Martinson’s own Twitter interactions. Facebook was full of people passing their discovery of the story onto their friends.

When I knew for certain that it was time to act was a few days later when I was watching “The Daily Show” and they — albeit in a loosely censored way — used the phrase “cunt punt,” which had been included in the letter. When something enters the general lexicon like that, there is no question that people will be filling search engine boxes with related terms.

Once a hot topic is chosen, it is much like any other type of Internet marketing just at an escalated pace. Finding a niche to exploit within the larger topic is often the way to cut through the competition. In the case of the sorority letter, I knew that I would be competing with all the mainstream buzz sites for Martinson and Delta Gamma terms.

“Cunt punt,” however, was being used throughout social media but was going to be too much for most of those sites to touch or they would censor it to the point of not mattering.

A quick visit to a domain registrar and a relevant domain was purchased and a site was up on it by the end of the day. It takes next to no money or effort and if the offer on the page if in some way related to the traffic, for example pushing a sorority themed paysite to Martinson traffic , then it shouldn’t take long at all to see results. The traffic will come fast and most of it will trail off after a short period but if played right that could be a period of high profit.

With so much information flooding social media, it can sometimes be difficult to keep track of why some topics and memes keep showing up. Sites such as KnowYourMeme.com and OnlineSlangDictionary.com are useful tools for when you need some clarification. Twitter trends are probably the area that can result in most scratching of the head. At those times, WhatTheTrend.com is the place to go to help sort the junk topics from those which may have earning potential.

Playing the long game with most sites is still sensible but if you keep yourself alert to what is going on around you, mixing in some short term successes can make a real difference.

Sarah Jayne Anderson is HustlerCash.com’s affiliate manager.


PROFILES & BIOS

WIA Profile: Kate Hodgson-Egan

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!