opinion

Fair Market Value

XBIZ News reported today that “ICANN Changes Fee Structure for .Biz, .Org, .Info” – a story that was accompanied by speculation that fee structures could also be changing for other TLDs such as .com.

For those that missed this breaking news story, the upshot is that “differential/tiered pricing on a domain-by-domain basis” would now be allowed.

What does that mean? It means that “the registries could charge $100,000 per year for Sex.biz, $25,000 per year for Movies.org, etc” rather than charging a fixed amount per domain name, regardless of its true, fair market value, as is the case today.

Some see this as a way to purge adult properties from inappropriate TLDs, a move which isn’t a bad idea, since in the case of dot-org; the TLD was intended to serve non-profit organizations, not house “gaping-vagina-videos.org.” This isn’t an issue of “censorship” but of appropriate use of web designations – a key step in ensuring that adult material is targeted to consenting adults only, in part by pricing adult (or other objectionable) domains out of the market.

Others see it in purely economic terms. For example, under the current system, registrars are required to charge the same fee whether the domain is ‘sex.com’ or ‘dafdsajgp.com’ – two names with vastly different values. While registrants are free to resell names at often insanely marked-up prices, the registrars are stuck with charging the base fee, perhaps unfairly so.

While some domain holders will certainly face problems over this, as it appears there is little recourse once your registration fee is due other than to pay up or lose the name, it has to be said that this is capitalism the way it’s supposed to work, “fair” or not. Sure, I’d like to see provisions that would protect existing domain holders, but this defeats the idea since just about every decent name is already taken.

Regardless of the outcome of the current changes or of any future measures along these lines, webmasters need to watch this story and make contingency plans in the case that their $8 domain name suddenly costs them $80,000 when it’s time to renew…

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Rolling Reserves Affect Cash Flow and Merchant Stability

You log in to your payment processor’s dashboard, discover they are withholding 10% of your sales, and immediately assume something has gone wrong. In reality, everything is working exactly as intended.

Jonathan Corona ·
opinion

Creator Tips for Turning AI Prompts Into Effective Promos

Creating great content is only half the job. Every photo set, clip, custom video, pay-per-view message, bundle and subscription offer still needs to be marketed, and finding fresh ways to promote the same material can become just as exhausting as creating it.

Megan Stokes ·
profile

Protecting Your Reputation, Privacy and Peace as a Creator

As an adult creator, your online reputation can directly affect bookings, brand partnerships, fan relationships and future opportunities. A leaked post, a troll campaign, an out-of-context screenshot, or a hostile interaction can damage the brand you have built and disrupt your peace of mind. People say this business requires thick skin, but what you really need is steel with a Teflon coating: strong enough to take the hits and slick enough to keep the nonsense from sticking.

Lana Del Bae ·
opinion

What Federal Age Verification Could Mean for Adult Websites

Our industry has grappled with a patchwork of confusing and burdensome state age verification laws for the past couple of years. But that landscape could change quickly after the House passed the Kids Internet and Digital Safety (KIDS) Act (H.R. 7757) by a vote of 267-117, marking a significant federal step into this space.

Lawrence G. Walters ·
opinion

The Website Footer Requirements Every Adult Merchant Should Know

Since I started in this business 25 years ago, I've watched website footers evolve from a simple collection of links designed to help with SEO into important tools for meeting compliance and regulatory requirements, improving the customer experience and reducing chargebacks.

Cathy Beardsley ·
opinion

Why E-Payment Diversification Matters for Merchant Stability

Match payment methods to your customers. Look at where your customers are located, how they prefer to pay and which products they purchase. A business with significant European traffic may benefit from SEPA or Pay by Bank, while a subscription-based business may prioritize ACH or cryptocurrency. Add the payment methods your customers are most likely to use, as not every option is available.

Jonathan Corona ·
profile

Staying Power: Justin Ross on Two Decades of Building Screaming O

Ironically, it was a single-use, disposable vibrating ring that became the foundation of The Screaming O, transforming a basic foil pouch into the launchpad for a pleasure-product brand that has endured for over two decades.

Ariana Rodriguez ·
trends

AI at Work: The Tools and Practices Powering Creativity, Commerce and Compliance

For years, artificial intelligence felt like the plot of a science-fiction movie. Pop culture gave us Skynet from “The Terminator,” the replicants of “Blade Runner” and countless visions of machines replacing human creativity altogether. AI was cast as either humanity's next great breakthrough or the beginning of a dystopian future.

Jackie Backman ·
profile

WIA: Nasstoys' Suzy Contreras Drives Sales With Personal Connection

Suzy Contreras' journey into the pleasure products industry has been steady and carefully cultivated. Across departments, accounts and nurtured relationships, Contreras has demonstrated commitment and passion at each step.

Ariana Rodriguez ·
opinion

Key Questions Online Merchants Should Know About PCI Compliance

Choosing a payment provider involves more than comparing features and pricing. It's also about trusting that your customers' payment information is being handled securely. Every August, Segpay is recertified as a Level 1 PCI-compliant service provider, a milestone the company has achieved for the past 20 years. Having helped write Segpay's original PCI policy documents more than two decades ago, I've seen firsthand how PCI compliance has evolved.

Cathy Beardsley ·
Show More