Home > Features > Member Spotlight: Pipedream’s Nick Orlandino • Bookmark   • Newsletters   • Register Search Options

FEATURE

Member Spotlight: Pipedream’s Nick Orlandino

Member Spotlight: Pipedream’s Nick Orlandino

August 5, 2013
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

Every week, FSC members are asked to answer a few questions for the FSC’s X-Press newsletter Member Spotlight. This new feature helps you get to know your colleagues better, as well as their perspectives on the industry.

In the spotlight this week, Pipedream Products CEO Nick Orlandino.

FSC: How/when did you start Pipedreams?

Nick Orlandino: Pipedream was founded in 1973, and I relocated to Los Angeles from New York and joined the team in 1992 as Vice President of Sales/Marketing.  In 1994, I became a partner and I’m currently CEO of Pipedream and run all day-to-day operations.

FSC: Talk about some of the things that set Pipedreams apart; innovations you’ve made to expand your market…

NO: I’ve always been one of the industry leader’s in innovation, and this is what has set Pipedream apart from our competitors.  In the past 30 years, I’ve created some of the best-selling adult gifts and novelties in the world, it’s hard to keep track of all of the time-tested favorites.  We’ve also created an exclusive merchandising and marketing program, powered by our award-winning Planogrammer software.  We’ve changed the ways adult retail stores merchandise and market Pipedream Products, and it’s allowed us to stand out from the rest of my competitors because the software is proprietary.

FSC: What are the biggest challenges for the adult pleasure product market right now?

NO: Saturation of the market and way too much redundant product.  I try to set Pipedream apart by creating unique, one-of-a-kind items that no other manufacturer can duplicate.

FSC: If you weren’t in the adult business, what would you be doing?

NO: I have no idea, i’ve been in this business for 30 years, since I was 15 years old. This business is my passion and I love what I do.

FSC: What do you see in the future for adult pleasure products?

NO: There’s definitely going to be some narrowing of the field, the strong and innovative companies will continue to grow and expand, and the smaller, weaker imitators will go away.


BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!