opinion

Weights and Measures

Today I’d like to share with you a quick tip; and reveal one of my favorite techniques for comparative page load testing as part of the development cycle – and the best thing about it is it’s not only free, but takes as much time to do as it did for you to read this first sentence.

Visit the web page in question, then right-click and “Save as…” This will save a copy of the web page along with a folder containing all of its associated files, including images and CSS files, to your desired location. Next, right-click on the saved web page and examine its properties; what you’re interested in is the file size. Then do the same for the folder containing the associated files. Adding these two figures together will give you the total download size of that page. As an alternative to the right-click, I easily perform this task from within Windows Explorer.

This is tremendously useful when tweaking your web pages for optimum file size and download time; a key ingredient in cultivating customer satisfaction. It’s also a great way to compare your offerings to that of your competitors: remember; fast-loading sites make customers happy!

As a “real world” example, I was tweaking the templates for my wife’s niche TGP the other night, trying to improve its load time. By starting with a baseline – which I recorded in a text file, showing the date, page size, associated file size, and the total size – I was able to repeat the test with each successive change to the template, quantifying improvements and evaluating whether or not 'tradeoffs' are worth the actual savings. I recorded each of these changes and am keeping the log in order to guide future efforts. As a side note, changing the way in which the drop shadow on some of the thumbnails was done from a very complex table structure to a simpler one using CSS dropped the page size by 200k.

I also tested some competing properties for good measure, seeing where her TGP ranked among them. With a total weight of around 600k, it’s heavier than many sites, but much smaller than some of its ‘2mb plus’ competitors. Now let’s see if I can get it to 300k total.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

5 Key Features Your Adult Ecommerce Website Might Be Missing

I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.

Hail Groo ·
profile

SantanaXXL on Breaking Barriers and Making Room for Plus-Size Creators

SantanaXXL doesn’t do subtle. There’s his loud, contagious laugh. The oversized, impossibly cool Louis Vuitton shades perched effortlessly on his face during his chat with XBIZ. The ensemble he casually describes as a “lounge outfit.”

Jackie Backman ·
profile

Ricci Levy on Standing Up for the Right to Be Heard

When Ricci Levy speaks about human rights, she does not use detached, academic language. She speaks with urgency, emotion and the kind of passion that immediately makes it clear just how deeply personal this work is for her.

Women In Adult ·
opinion

Lessons From Decades of Building the Adult Internet

After my first year of college, I needed a job. So I did what people did back then: I opened the newspaper and started scanning the classifieds. One listing stood out: “Image Librarian.” I had no idea what that meant, but I applied, and got the job.

Tanguy ·
opinion

Tips for Building a Pleasure Brand That Lasts

Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others fade quietly.

Ian Kulp ·
opinion

How to Build a Cross-Border Payment Strategy

Pull up your analytics and you’ll likely find that international traffic is already on your site. Some of those visitors convert, but a lot more bounced at checkout — and a meaningful chunk tried to pay but were declined.

Joe Fredricks ·
opinion

Why Brand Loyalty Starts With Adult Retail Staff Values

Brand loyalty is often discussed in terms of customers, but rarely in terms of the people working behind the counter or deciding what makes it onto the shelves.

Loretta Goodling ·
opinion

The KPIs That Keep Payment Processing Humming While You're Away

I always look forward to the summer as my kids are home and I can plan little trips with them to reconnect and have some fun. If you’re like me, however, you probably never go on vacation without your laptop, so you can check in or lurk in the background to make sure all systems remain go.

Cathy Beardsley ·
opinion

Building an Ecommerce Engine That Bridges Online and Retail Sales

Most independent retailers couldn't afford to build, host and manage a real ecommerce site well, so we leaned on the distributor's site and accepted the friction.

Zondre Watson ·
Show More