opinion

Marketing the Midway

I’ll be heading up to the Siskiyou Golden Fair this weekend; the largest country fair in Northern California. A popular annual event featuring country crafts, good food, entertainment, livestock exhibits, a demolition derby and even a rodeo – it’s always a summertime favorite.

Sounds like fun, you say, but what does this have to do with online porn? It’s the pricing structure.

Not only do I have to pay to get into the fairgrounds, but if I want to watch the demolition derby (and I do), that costs extra. Want to see a giant horse? What about a huge pig with by far the biggest balls you’ll ever see, or perhaps a truly enormous bull or alligator? Each will add another dollar to the cost of the show. Care for a tasty Polish Kielbasa smothered in fried onions and an ice-cold beer? Perhaps a ride on the Tilt-A-Whirl? That’s an additional cost as well…

With the fair, as with well thought-out online adult entertainment offerings, “upsell” is the name of the game. Charge ‘em for a subscription to your paysite, then offer a cross-sell before they enter and premium, one-on-one video chat once they’re inside. Add an offer for some toys or DVDs and you’ll maximize the number of sales you make to each of your customers and increase your profits.

Oh, and the reason why someone would pay a buck to see a giant horse or other oddity? Because it’s hidden inside of a tent, where you can’t see it for free – and a dollar is a cheap price to satisfy one’s curiosity. Think about that the next time you’re giving away your content...

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
profile

Marina Valmont: From Beauty Queen to Naked News Anchor

Marina Valmont grew up in the suburbs of Toronto, spending a lot of time walking in nature and enjoying Canada’s beautiful parks and lakes. She describes her younger self as an avid reader who spent a lot of time at the library, as well as a girly girl with a deep love for Disney, fantasy movies and Barbie.

Alejandro Freixes ·
Show More