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Pharmaceuticals for Profit

Pharmaceuticals for Profit

July 11, 2002
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" Traffic and fishing work the same: Choosing the right bait is everything... "

From Viagra to Xenical, Propecia to Claritan, Valtrex, Zyban and beyond, the high demand for online pharmaceuticals provides adult Webmasters with an additional revenue stream, and a chance to recycle existing traffic by marketing 'health' products to free-porn chasing audiences.

Sponsor signups not what they used to be? TGP surfers not rushing to join? Notice the old pond just ain't what it used to be? Well, when the fish stop biting, you either change your bait, or pack up and go home: Making the decision to give up is easy when the only thing biting is the mosquitoes, but it's a lot harder to quit when you can see the fish swimming by under your boat!

Traffic and fishing work the same way. Choosing the right bait is everything; whether it's crayfish to lure bass or 'Viagra boners' to lure prospects! If I had huge amounts of TGP traffic to work with (for example), I wouldn't try to sell them more photos - at least not exclusively. I would offer items that they HAD to pay for as well. And I would offer these items to my best traffic too, for even better results!

Signing up with an online pharmacy sponsor program such as Gamma Drugs is one of the easiest ways to diversify your product offerings and revenue streams. A pharmacy sponsor will handle all of the merchandizing, order processing, fulfillment, and customer service tasks involved with marketing a product that your site's visitors want but (unlike more porn) CAN'T get it for free. This makes for a decent opportunity for extracting additional profits from your existing traffic, and all it takes is for you to let your surfer's know that these products are available!

Of course, there's a reason that I'm thinking about pharmaceutical sales in particular today, and it's because of this spam-mail I received that was trying to sell me Viagra (a different company - not Gamma Drugs).

While I don't need Viagra, I do scan much of my spam looking for new trends and approaches, even if the offers themselves would never be responded to, because like circle-jerk sites, the taste of spam does not leave me reaching for my wallet. What this offer did though, rather than display the usual foolishness or giant "Click Here for a Big Dick!" text links, was present a "FAQ" on Viagra, with a link at the bottom to some IP address that I did not bother clicking on. I will bother to reprint this part of their spam, however, as it struck me as a great element to incorporate into a "Viagra" page.

!--- SPAM --

FREQUENTLY ASKED QUESTIONS CONCERNING VIAGRA

SILDENAFIL - ORAL (sill-DEN-uh-fil) COMMON BRAND NAME(S): Viagra

This list of frequently asked questions and answers on Viagra has been developed by Drug Information specialists in response to the numerous telephone calls we have received. If you have other questions concerning Viagra or any other human drug products, please feel free to call your Drug Information specialists.

1. What is Viagra for?
Viagra is approved for the treatment of men who have difficulty having and maintaining an erection (impotence).

2. When will Viagra be available to pharmacies?
It is our understanding that Viagra will be available to pharmacies in approximately one month. FDA has no control over when products are available in pharmacies after FDA approval for marketing. The decision of availability is completely up to the company marketing the product. For further information contact your pharmacist or Pfizer, Inc. directly.

3. How much will Viagra cost?
The FDA has no input into or legal control over the pricing of any drug product. At the present time, FDA is unaware of the price that Viagra will have when it is available in US pharmacies.

4. Will insurance cover the cost of Viagra?
The FDA has no input into or legal control over whether an insurance company does or does not cover the cost of drugs. Please call you insurance company if you have questions about whether your particular insurance provider will cover the cost of this product for you.

5. How does Viagra work?
An erection is the result of an increase in blood flow into certain internal areas of the penis. Viagra works by enhancing the effects of one of the chemicals the body normally releases into the penis during sexual arousal. This allows an increase of blood flow into the penis.

6. How do I take Viagra?
Viagra is taken orally as a once daily dose, one hour before sexual activity. For more detailed information consult with your health care provider.

7. How will Viagra be supplied?
Viagra will be available as oral tablets in 25mg, 50mg and 100mg strengths.

8. Will Viagra be prescription or OTC?
Viagra will be available by prescription only.

9. Are there any side effects with Viagra?
As with any drug products, there are side effects of the product in some people. The most commonly reported side effects in patients treated with Viagra during the testing of the product were: headache, flushing, stomach ache, and mild and temporary visual changes (color perception changes, light perception changes, and blurred vision).

10. Can Viagra be used with other treatments for impotence?
The safety and effectiveness of Viagra when used with other treatment for impotence has not been studied. The use of such treatments in combination with Viagra is not recommended at present.

11. What if I am taking other drugs?
Always discuss with your health care practitioner ALL of the medications you are taking (prescription and over-the-counter). In that way, you can receive the best advice for your own situation. At present, Viagra is not recommended for people taking nitroglycerin because the combination may lower blood pressure.

For More Information and To Place An Order or For Your Prescription Refills Goto:

!--- /SPAM -- Innovation and experimentation are necessary ingredients to profit in a marketplace dominated by fierce competitors and over saturation.

While the delivery mechanism (spam) was a bad idea, the approach is a decent if incomplete marketing effort that can provide guidance for similar projects one might wish to undertake. Making pages that describe the benefits and facts behind various products or services that you can receive a sales commission on, and then linking these pages to your existing sites makes an easy additional and potentially profitable traffic filter that's worth trying.

Innovation and experimentation are necessary ingredients to profit in a marketplace dominated by fierce competitors and frequent product over saturation. Online pharmaceuticals are not the only answer, they are one of a million possibilities - find the right offer for YOUR audience! ~ Stephen


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