Home > Features > The Easy Way Out • Bookmark   • Newsletters   • Register Search Options


The Easy Way Out

The Easy Way Out

July 21, 2006
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
I was reading an interesting thread on another webmaster message board the other day, part of which had the very well known owner of a popular affiliate program criticizing one of his affiliates (himself a very well known player) for offering membership cancellation advice on his website.

The program owner’s attitude was “what the hell is this guy thinking?” but I’m going to go out on a limb here and say “what the hell is the program owner thinking?”

One of the biggest problems webmasters face today is generating signups and part of the difficulty lies in the fact that so many prospects have previously joined paysites, only to be burned, by among other things, an inability to easily cancel a membership.

This occurs intentionally when unscrupulous operators purposefully hide “cancel” links (or do not display them at all), or unintentionally when due to negligence or carelessness they simply “forget” to add them.

The fear of repeated, unwanted billing and the troublesome process of having to contact the paysite operators (which is often a difficult process as well), or the billing company (if they know it), to dispute these charges and then cancel the membership – or worse yet, the member’s bank, where he’ll have to discuss his porn purchases prior to demanding a chargeback, keeps many prospective members at bay.

Sadly, many programs rely on these “difficulties” as part of their business model, but by clearly outlining the cancellation process beforehand, you can ease these concerns and as a result, encourage more signups.

“Tricks” intended to keep members recurring without their knowledge or against their will have no place in the legitimate online adult entertainment industry. If your site’s content and presentation is good and worth the monthly fee, then you’ll easily retain members – using deceptive trade and marketing practices isn’t a replacement for this. If the customer wants to cancel, then you should make it easy for him or her to do so. Not only will this reduce chargebacks, but encourage him or her to join another site in the future – perhaps a site that you own, or can refer him or her to.

Play it smart: make it easy for folks to join your site – and cancel their membership when they have exhausted their desire for what you’re offering.


Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »

Cutting Costs in the Spirit of Entrepreneurship

Adult website owners are comprised of two groups: One is comfortable giving up 30-50 percent of their site’s gross sales revenue (aka profit) in exchange for software, hosting and services despite... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!