WIA Profile: Roxana Forenza
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.
Kheper Games is known worldwide as a leader in adult games that span from romance to drinking. Since coming onboard three years ago, sales manager Roxana Forenza has helped bolster the brand’s international success by wearing multiple hats, ranging from sales and marketing to product development and design. With an upbeat personality and positive attitude, Forenza has cultivated several business relationships that have contributed to Kheper’s growth. In this month’s WIA Woman of the Month spotlight, Forenza sits down with XBIZ to offer a peek into her expansive role with Kheper.
What is your role and responsibility at Kheper Games?
I am sales and branding manager. I handle almost all the international markets for Kheper Games as well as lots of key accounts in the U.S. Aside from sales, I handle the marketing, branding and some of the stages of the product development and design.
What is a typical day at the office like for you?
Given the different times zones with other countries, I start my day with the sales portion of my business to make sure that every client is up to date with our products and all orders are handled and processed smoothly.
The second part of my day is devoted to research and development of different marketing and product opportunities. I work really close with our lead designer here at Kheper to make sure we are both on the same page in the design aspect of the product.
How did you get into the adult novelty business?
I have studied branding and merchandising and wanted to use my skills first-hand.
I am going on my third year here at Kheper Games. I joined Kheper when they were going through the re-branding phase of the company.
What challenges have you confronted in your career and how have you overcome them?
One of the main challenges has been brand recognition. I have made a valiant effort to contribute to our product improvements and have formed many business relationships within the industry, which has helped to increase our volume.
What is the most rewarding part of your job?
The most rewarding part of my job is the relationships I am able to cultivate. I truly value the people I have met through this business and enjoy working with them. My position also allows me to be very creative which keeps things interesting.
We have achieved incredible progress with our games. We are proud to say that after our major rebranding our products are now sold in almost every continent around the world. For me personally, it is very rewarding to sell products and see them succeed in both the adult market as well as the mainstream market.
What is your personal motto or mantra that you live by?
I am super positive person, and I believe that attitude is everything. I don’t give up and I take each and every challenge that comes and I learn from it. All we control in life is ourselves and our attitude.
What career accomplishment are you most proud of?
I am most proud of the contribution I have made to the branding and enhancements in our products and sales growth.
What are your professional goals for 2013?
Growing and learning. The market is constantly changing and we need to adjust to it.