Home > Features > Paid Placement: An Easy Way to Boost Visitor Volume • Bookmark   • Newsletters   • Register Search Options


Paid Placement: An Easy Way to Boost Visitor Volume

Paid Placement: An Easy Way to Boost Visitor Volume

November 23, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" In addition to expert guidance and resources, brokers are often the only way to receive traffic from high-profile websites. "

The ongoing decimation of many adult websites’ organic search traffic in the wake of Google’s continuing algorithm updates is causing an increase in the need to diversify the sources contributing to overall traffic plans — with simply “paying for it” being an easy, if potentially problematic, solution.

There are several basic strategies for obtaining paid placement, including dealing with individual websites yourself: buying a banner or link, or a gallery slot, or clip placement and then managing the creatives and traffic monitoring in-house. This approach cuts out the middle man and maximizes control — allowing you to choose the properties you wish to receive traffic from and under what terms. The do-it-yourself method requires a degree of skill, however, and is time consuming.

Think of it like the stock market: You could research companies and markets and buy the stocks and make the investments that you want and then hope for the best, or you can rely on an experienced broker to help guide your efforts in hopes of a bigger return.

Traffic brokers typically manage a portfolio of websites that could be either in-house properties or third-party websites relying on brokers to handle advertising sales for them, or a mixture of the two.

In addition to expert guidance and resources, brokers are often the only way to receive traffic from high-profile websites.

Taking brokerage a step further are traffic networks leveraging large visitor volumes and allowing users to both buy and sell website visitors. While some do little more than manage the exchange between buyers and sellers, others take a more innovative tack.

Pimproll is a good example of current thinking in this regard. Its HostedTube solution allows just about anyone to setup a customizable tube site in a matter of minutes and get paid for sales and ad impressions, forming a huge traffic base.

Some of the ads are from its TrafficForce program. Need targeted traffic? Set up a TrafficForce account and your ad could be displayed across countless hosted tube sites and beyond, delivering new visitors.

You can find a wide range of outlets for paid ad placement, including traffic brokers, traffic and ad networks, individual websites and more in XBIZ’ Adult Business Directory.


Naughty America CIO Places Focus on Innovation

Naughty America is one of adult entertainment’s venerable brands. The company, going on 16 years in business this year, can easily be called a “powerhouse” purveyor of porn by the number... More »

Cam World: Q&A With Studio 20’s Andra Chirnogeanu

One of the blue-ribbon studios in the cam biz is Studio 20, which is now a global brand, with locations on both sides of the Atlantic — from Romania to Hollywood, Calif. Of course, with every strong... More »

Cam World: Model of Month Jenny Blighe Is Red-Hot

Have you found out about MyFreeCams sensation Jenny Blighe, the fiery Arkansas redhead? For the past four years, Blighe’s been camming on an almost-daily basis on MyFreeCams, building a loyal fan... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!