Home > Features > Maximizing Pay Per Click Revenue • Bookmark   • Newsletters   • Register Search Options

FEATURE

Maximizing Pay Per Click Revenue

Maximizing Pay Per Click Revenue

March 19, 2002
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" I have successfully submitted many galleries to TGPs and made some decent $$$ in a few days by using pay per click sponsors. "

A lot of websites these days overlook using Pay Per Click sponsors to generate revenue. I have noticed that a great deal of adult sites, particularly sites such as TGPs, rely on using per-sale or partnership programs. While these programs can generate a great deal of revenue, Webmasters of these sites are overlooking an important area which can be used to get those extra $$$.

If you submit galleries to TGPs then I would recommend using a pay per click sponsor. The reason why you will make more money using a pay per click sponsor on a thumbnail gallery is because as we all know TGP traffic is extremely low quality. Ask yourself, why is someone going to signup for a porn site when they have 10,000+ free pics in front of them? Answer: they are not going to. I have successfully submitted many galleries to TGPs and made some decent $$$ in a few days by using pay per click sponsors.

Recently I submitted a gallery using the AdultClicks pay per click sponsor and I made $52.30 in one day. While this is not an enormous amount of money, it is more than what I normally get when I submit a gallery, get 15,000 unique visitors to it, 30 clicks, and no signups. I am not saying that there is no money to be made using partnership or per signup sponsors, but you may find it is easier and maybe even more lucrative to use sponsors of the pay per click variety.

I have run the Sexie18 TGP for over 2 years now and I am learning that getting people to signup for porn is extremely difficult, I have made a few signups but nothing serious. I tried using a pay per click sponsor and to my surprise I found that there was a way of making money from my TGP traffic. I do not believe in TGPs that fill their listings with blind links everywhere so I added a few text links on the main page and on my archive page. I was getting around 1.3% CTR (calculated by comparing my click-throughs to my page stats).

10,000 uniques a day @ 1.3% CTR @ $0.05 per click = $6.5

$6.5 per day = $45.5 per week Note that a lot of pay per click sponsors will popup loads of consoles when their sponsor link is closed...

As you can see from this calculation, I was making $6.5 per day from my TGP which makes more money for me than getting 1 signup per week @ $35. There are hundreds of pay per click sponsors to choose from, ranging from $0.01 to $0.18 per click but in my experience the ones that say they will pay $0.18 per click will shave a great deal of clicks :( Be aware that most pay per click sponsors require the visitor to click a link on a doorway page before you are credited for the click. A doorway page is the page that a visitor is taken to when they click the sponsor link on your site, this is normally to stop people cheating the program by using 'hit bots' and other means to generate clicks and scam the sponsor out of a lot of money.

Apart from adding text links another way of making the $$$ is to use popup consoles that load the sponsor link when the visitor either enters or leaves your site. Note that a lot of pay per click sponsors will popup loads of consoles when their sponsor link is closed, I advise you to only add consoles loading your sponsor link if they do not popup more consoles when they are closed, this will anger most surfers :( I tried this out to see what CTR I would get on my console when it loaded off my gallery archive page. I was totally amazed when I saw that around 20% of visitors were clicking on my sponsor's doorway page in my console when it loaded.

10,000 unique a day @ 20% CTR @ $0.05 per click = $100

$100 per day = $700 per week!

When choosing a pay per click sponsor you should take into consideration the rate per click and also if the program requires you to maintain a certain ratio. I never use pay per click sponsors that require you to maintain a ratio, I use AdultClicks on all my sites and they do not require a ratio, and they don't popup tons of consoles on the visitor. The purpose of this article is to enlighten those of you that don't make use of this valuable revenue source, I hope I have achieved this. Keep on makin' those $$$ ;)


BUSINESS ANALYSIS

Sexual Enhancement Market Sees Growth From Couples-Friendly Approach

From cock rings and penis pumps to creams, gels and sprays, male sexual enhancement products have long been a fixture in the pleasure products/sex toys sector. But the marketing of those products has evolved... More »

Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »

Cam World: Top Models Often Reinvent Their Rooms

Throughout my travels this year, after meeting with many cam models and studios, I’ve observed a recurring theme among the crème de la crème — in order to stay on top, they often... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!