Home > Features > Retargeting Revenue • Bookmark   • Newsletters   • Register Search Options

FEATURE

Retargeting Revenue

Retargeting Revenue

October 7, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The goal of retargeting is to keep your brand visible for these high potential users and bring them back to your website until they are ready to buy. "

Retargeting is a concept now widely used within the mainstream online advertising. However, it is still pretty much unknown for advertisers and marketers in the adult industry. For some reason, the adult industry is by far the most innovative in certain technologies and two years late on others. Time to change!

If you are not familiar with this advertising method, it is actually pretty simple and you must definitely have already been “retargeted” when browsing websites. The idea is simple. Imagine you are browsing an online shop, and see a nice flat TV that would fit perfectly in your living room. You add it to your shopping cart and proceed to the payment page but that’s when you hear your wife calling you downstairs, “Honeeey, the hamburgers are ready!” and hamburgers can’t wait. You close your browser and get ready for some serious meat. The old TV will do for now.

Two days later, you are having your morning coffee, reading your favourite online news site and boom, there is a banner advertising, offering you the flat TV you liked! Turns out you now have more time to complete this purchase, you click on the ad, get your credit card and purchase it.

What data tells us is that only 2 percent of potential buyers complete their purchase on the first visit. The 98 percent remaining are potential clients but will only complete the purchase process in another visit. Actually, the average is seven visits.

The goal of retargeting is to keep your brand visible for these high potential users and bring them back to your website until they are ready to buy.

It is not rare to see conversion rates up to 500 percent better than standard advertising campaigns. With very high ROI for the advertisers.

ExoClick is the first and only advertising network to offer this feature in porn. With 1.7 Billion ad impressions a day, the potential for retargeting campaigns is huge. A lot of advertisers have started using it, from VOD sites to online dating, webcams and men health products.

If you are wondering if retargeting could be a good fit for your product, stop wondering and just test it, you will most probably be amazed by the results. Retargeting is very easy to implement, there is no extra cost and it can increase the overall ROI of your media buys very significantly, giving you a huge competitive advantage. Remember, if you don’t do it, your competitors will.


BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!