Home > Features > Native Apps Provide More Control • Bookmark   • Newsletters   • Register Search Options


Native Apps Provide More Control

Native Apps Provide More Control

October 6, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" They allow access to a mobile device’s full functionality — bringing high-end features to adult content marketing, as well as other tangible benefits. "

Representing the first-generation of computing power added to mobile devices, native applications are fast and powerful, but require target specificity and intimate knowledge of a particular platform. Native applications can also provide easier access to popular distribution outlets, such as Apple’s App Store, forming a path for reaching customers.

Lie Luo of Global Intelligence Alliance (GIA) explains that a native app is one that is specifically designed to run on a device’s operating system and machine firmware, and typically needs to be adapted for different devices. A web app, or browser application, on the other hand, is one in which all or part of the software is downloaded from the Internet each time it runs, and can usually be accessed from any connected mobile device.

“For instance, a native application developed for the iPhone will need to run on its proprietary iOS platform or on Symbian for many Nokia devices, and so forth,” Luo told mobiThinking. “A web app, however, is typically coded in a browser-rendered language such as HTML combined with JavaScript.”

Luo notes that while architectural differences will likely remain between native and web applications for the foreseeable future, the user experiences provided by both mobile interfaces are becoming increasingly blurred.

“Most native apps utilize real-time web connectivity and web apps provide offline modes that can be accessed without network connectivity,” Luo stated. “As a result, some of these apps are now referred to as hybrid apps.”

Hybrid applications are an increasingly popular compromise ensuring cross-platform compatibility along with robust access to the device’s camera, GPS and other hardware.

One tool to maximize the power of hybrid apps is PhoneGap (www.phonegap.com), an Open Source HTML5 and JavaScript platform allowing developers to author native applications using familiar technologies while receiving access to APIs and app stores.

GIA asked publishers that offer native and web apps to compare the two, finding that twice as many operators saw higher user adoption, usage volume and engagement (i.e. duration of usage per session), with native apps.

“30 percent of these publishers actually saw over 100 percent higher usage volume and engagement on native apps as compared to web apps,” Luo stated.

“Our study also found that native apps deliver a higher click-through rate (CTR) among the ad-serving publishers, although experiences can vary by company and content category.”

Luo says that GIA expects native apps to maintain their lead in user adoption and engagement over the near term; but that is soon to change as web apps gain better access to native device features.

For budget-strapped adult marketers, producing native applications requires a higher level of technical know-how and imparts a strict device-imposed shelf-life to the product, making a hybrid or web app approach a more compelling alternative for many uses.


Cam World: Chaturbate’s Ramona Flour Cultivates Community

Wreathed in a scarlet mane of silky flames, Ramona Flour is a mesmerizing Renaissance woman, her painterly figure gorgeously inked and her savvy intellect sharpened to a witty edge. Artistry pours forth... More »

Cam World: TheaForYou Hypnotizes Audiences on Stripchat

TheaForYou is an exotic mirage of heavenly dreams, dancing through streaming lights whenever she graces the web-cam on Stripchat. Shimmering golden hair crowns her adorable eyes like solar rays spun from... More »

WIA Profile: Michelle Marcus

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!