opinion

JoeD Returns to Europe

I’ve missed the EU shows the past few years – ironic, because it all started for me at the first Eurowebtainment Berlin Show back in 2001 and I’ve always enjoyed great productivity there.  There is still immense opportunity in the European markets, especially as they come together within the Euro Zone and develop more commonality in terms of payments and financial communication.  Cultural considerations across the continent are still an important factor in your business decisions, but conversion is becoming better and easier for the Merchant and most convenient for the user. 

One of the foundations of a successful e-commerce profit model centers on the impulse purchase, and while credit card adoption continues to grow across Europe, a majority of EU users still cannot or will not use a credit card online.  Credit cards may remain the most popular payment methods for program owners, but certainly other methods have grown in popular use the last few years.  Direct Debit for one, but also all the virtual account types and cash payments.  

While credit card billing in Europe can certainly produce significant joins, revenue and profits, in a market that will grow larger that the US market in short order, less than 30% own a credit card, and even fewer surfers will actually use one for personal expenditures online - it’s just the way things are.

I’ll be at the Amsterdam and Prague shows over the next week and a half, and I love to talk about traffic and conversions by all methods possible.  You know I am generous with knowledge and contacts and an important fact to remember is that these joins are already in your current traffic.  If you offer only credit card payment these surfers are unable to pay you – and regardless of what anyone may claim - no matter what processor you are using, only a combination of billers can convert all your traffic – if you are using only one or two billers, you are unable to convert all the possible transactions in your traffic because you have surfers unable to join.

I can offer a menu of solutions for you to choose from, the best value proposition in the adult space, and tell you how best to combine billers in your cascade - If you just add these payment methods to your already existing solutions – the missing elements in your billing mix - you can significantly increase your global revenue.

I can tell you how to do it.  Write me to meet in Amsterdam and Prague and join the V3 Webmaster Access billing panel on Sunday.  Convert every possible user.  Don't let any joins escape.

Write me for details and let’s meet at the EU shows!



Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Sophia Locke Talks Second Acts and Self-Love

Sophia Locke has the kind of presence that instantly makes you want to lean in. She’s confident, effortlessly glamorous and exudes sincerity. Chatting with her feels like catching up over lattes with your best friend — who happens to casually drop that she’s filming three Adult Time features next month.

Jackie Backman ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

Reese Rideout Looks Back on a Career Written in Stardust

With his sculpted features and leading-man charisma, Reese Rideout looks like he would be at home in a Marvel blockbuster — or at least a stylish slasher flick where he plays the crafty guy who makes it all the way to the final act.

Jackie Backman ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

How AI Helps Creators Focus More on Creating

Being a content creator today is about a lot more than just content. It’s about marketing, scheduling, analytics and writing — a lot of writing. Whether it’s sexy captions, subscriber newsletters or the perfect social post, words matter.

Megan Stokes ·
opinion

The Art of Faceless Brand Building

When I first began working as a content creator on streaming platforms, I made a conscious choice to take an unconventional path. I decided I would always keep part of my face off-camera: I don’t show my eyes. Instead, I rely on a smile, a gesture and the overall atmosphere.

Pussylovekate ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
Show More