Home > Features > Regional Traffic Controls Allow Localized Revenue Optimization • Bookmark   • Newsletters   • Register Search Options

FEATURE

Regional Traffic Controls Allow Localized Revenue Optimization

Regional Traffic Controls Allow Localized Revenue Optimization

August 4, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" On the adult Internet, regional issues related to natural disasters, or other problems, such as the availability of viable billing options are also a concern. "

We live in an increasingly shrinking world, where once insurmountable distances are mere nanoseconds away. This has opened up vast opportunities through globalization, but it has also spread the risk and reward far and wide, with some unintended consequences.

For example, a recent trip to the local office supply store revealed a sign proclaiming a limit of one hard drive per customer (new computer purchases included).

I asked why, as I had never heard of such a thing before.

“Flooding in Thailand,” was the response from the store’s manager; who went on to explain rightly or wrongly that all hard drives come from Thailand today, and it would be a while before stocks could be replenished — hence the rationing of hard drives.

Indeed, previous semiconductor supply issues due to natural disasters have hampered the production of computer equipment. Add in a good dose of terrorist threat and drunken stupidity on the assembly line, and it is easy to see how localized issues can affect global businesses in unpredictable ways.

On the adult Internet, regional issues related to natural disasters, terrorist attacks, or other problems, such as the availability of viable online billing options are also a concern.

Having a plan to mitigate some of these serious hazards; such as protocols to quickly suspend costly advertising and traffic buys, and to redirect sponsor links, could be vital.

An important ingredient in this plan is having the technological ability to immediately redirect traffic sources and destinations.

This is already a component of many billing and cascading setups, where un-billable countries are blocked or redirected; as well as a tool used by popular trade scripts and ad serving software; and an easy enough application for in-house or outsourced developers to deploy, providing myriad integration options.

But is bulk blocking or generic redirects the most sophisticated solutions available?

Another major consideration in all of this is that pesky “inequality of wealth” issue; where just because 99.99 percent of a certain country can’t afford any of your offerings, doesn’t mean that a rich Prince or two isn’t among that country’s overall traffic mix — these customers include those elusive “whales” you hear so much about — and are fish worth baiting a hook for.

Beyond royalty, every society has members that can well afford to pay for your wares — even in North Korea — but that doesn’t mean you can accept their payments online; as most payment processors limit the countries they serve, and standard credit cards such as MasterCard and Visa are still far from being commonplace in many parts of the world.

For example, a small CCBill operator will have less chance of successfully passing a transaction than will a megalithic corporation that cascades through every available biller, including its own merchant accounts and processing companies.

These factors combine to make the notion of installing a “whale trap” worthwhile, as opposed to simply blocking “undesirable” countries; or even placed upstream of a dump-out to a traffic broker or other revenue source used to monetize your “junk” traffic.

This can be as simple as a home-page redirect to a white label cam or dating sponsor, or better yet, a custom landing page offering a range of affiliate options — sending traffic that you are unable to bill, to someone who can — and geo-targeting makes it possible.


BUSINESS ANALYSIS

Sex Toy Manufacturers Talk Retailer, Distributor Support

The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!