Home > Features > Bridging the Real and Virtual Worlds • Bookmark   • Newsletters   • Register Search Options


Bridging the Real and Virtual Worlds

Bridging the Real and Virtual Worlds

July 19, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" With so many events targeting similar markets, “clustering” may be the best bet for leveraging attendee’s and presenter’s travel budgets and schedules. "

Take one look at nearly any venue’s event calendar and you’ll quickly realize that like-minded folks like to get together; and the adult entertainment industry and its fans and operatives, are no exception to this — as evidenced by countless business gatherings, porn star meet-and-greets, karaoke sessions and more — providing benefits for attendees and exhibitors alike.

With so many events targeting similar markets, “clustering” may be the best bet for leveraging attendee’s and presenter’s travel budgets and schedules — especially when the target is an international audience. This last point is important, as travel time and distance may be a bigger negative factor than cost or other issues, when determining a prospect’s ability or desire to attend your event.

For example, the recent XBIZ Summit event in Miami, targeting a B2B audience, will be directly followed by the B2C Exxxotica Miami Beach show, which will also coincide with the annual “Miss FreeOnes” competition, put on by the adult site of the same name.

This is a one-two-three punch combo that is sure to offer something for everyone that is interested in the diverse realm of adult entertainment.

While these real world events will doubtless draw better in larger urban centers where the population density is greater; when scheduled to coincide with other adult events that may offer cross-promotional opportunities; or when held in “porn towns” such as LA or in Las Vegas, the potential for smaller operators, or those located in more rural areas, to make use of this promotional vehicle, is limited only by their imagination.

For example, local adult shops could be a venue for an “artist’s signing,” where you offer prints of your photos; and strip clubs are an easy target for a marketing event, such as a “porn appreciation night,” where your branded video clips are played on a big screen behind the dance stage and maybe some swag such as t-shirts are given away.

Sure, not every small town will appreciate Joe’s Link List holding “porn night” at its downtown theatre or bowling alley, but the right mix of market, audience and cost could make it a worthwhile experiment that could grow organically on its own.

The informal gatherings held around the world by XBIZ.net members are an example.

Of course, not everyone will take kindly to your efforts no matter where they’re tried.

For example, mainstream social couponing site, Groupon, is currently the target of an organized boycott due to its refusal to pull discount coupons for Kink.com’s tours of its headquarters at the historic San Francisco Armory building — an imposing brick castle that holds appeal for a range of visitors, including military and history fans — a tour of which will doubtlessly impress many extreme porn fans into making a purchase or two.

Your results will vary, but staging, sponsoring and participating in events is a proven way to raise awareness and loyalty for your website and offer. Try it for yourself and see.


‘Alternative Facts’ of PC vs. Mac Users

Now that we live in a world of “alternative facts” it feels like somehow everyone has become a little more critical about what information and data they are digesting, and where it came from. Don’t... More »

Putting a Dollar Figure on Your Website's Worth

Daily, I get asked the question, “what’s my website worth.” And it’s the hardest question for me to answer. Someone will go to my website and fill out the contact form, put in... More »

New Solutions Require a Bullheadedness, Different Process

Each January we lead a small group of industry leaders on a tour of the crazy innovations at the Consumer Electronic Show in Las Vegas. It’s a grind on our bodies. We all train for it beforehand.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!