Home > Features > Vivid's Imprint-o-rama • Bookmark   • Newsletters   • Register Search Options


Vivid's Imprint-o-rama

Vivid's Imprint-o-rama

May 22, 2006
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Vivid Entertainment is launching Vivid-label, a new imprint dedicated to launching new labels.

Hot on the heels of Eon McKai's Vivid-alt and Tristan Taormino's Vivid-ed, the latter formed for a new educational line rather than making the company a past-tense verb, the company is clearly in the throes of what industry-watchers call Labelmania.

"Vivid is clearly in the throes of Labelmania," said a noted industry-watcher, delicately gumming a kiwi at a Santa Monica bistro for the deaf.

Vivid-label has already spun off seven new imprints, including Madonna's Maverick by mistake, said Vivid-label chief Jeff Mullen.

"We've got Vivid-ass, Vivid-gay, Vivid-plump, Vivid-urban, Vivid-extreme, and Vivid-nog, which will focus on holiday beverages," Mullen did not say. "Everybody's pretty jizzed."

But veteran adult business analysts, whatever that means, worry that the imprints might dilute or overwhelm the flagship brand, causing an identity crisis.

"I know all the goddamn adult business analysts in this town and I know where they eat," shrieked Mullen, sampling tapas at a trendy WeHo cafe. "Don't give me that bullshit about people doubting Vivid's proven abilities."

Mullen then sped off on four new Vivid rims, which mean something different in West Hollywood, let me tell you.

Taormino will also direct four reality-themed projects for Vivid in the coming year. "Couples already trust Vivid for erotic features," Thomas Pynchon's niece said. "Now they can count on Vivid for hot reality, too.”


Cam World: Camming and Toys Go Hand in Hand

There is nothing more satisfying than pleasure, especially if it is sexual. The size or the presentation of the stimulus does not matter if the sensations and tension the body receives transform the way... More »

Cam World: Injecting Personality Into Your Room

Since the last issue of Cam World, I’ve made some significant life changes. I’m working from Colombia now. This was a decision that was not entered into lightly, but change gives you a chance... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!