Home > Features > Guys On The Rise • Bookmark   • Newsletters   • Register Search Options


Guys On The Rise

Guys On The Rise

July 2, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" We can also create a new fantasy for men to explore, who hadn’t previously thought about it. -Nasstoys’ Kathryn Hartman "

With cock rings, masturbation sleeves, replicas and other sex enhancers as mainstays in the sex toy market for straight males, manufacturers are tapping into fetishes for new product developments, as well as taking new angles to cater to the conventional “macho man.”

Evoking images of pregnant Hollywood celebrities that have posed provocatively in the nude for fashion magazines, Nasstoys recently released My 1st Pregnant Knocked Up Pussy masturbators for men with maiesiophilia — a sexual fetish for women who are pregnant.

“Mainstream marketing and Hollywood have cleared the way for us to finally be able to make an adult toy that will satisfy our retail customers who are maiesiophiles,” Nasstoys’ Director of Sales and Marketing Kathryn Hartman said. “We can also create a new fantasy for men to explore, who hadn’t previously thought about it. Fertility reminds men of virility and when men feel virile they get better erections. This is an erotic fantasy that goes deep into our mammal psyches. We’re already hearing a big buzz about these and expect them to be big sellers for retailers.”

Ntimate came on the scene with new masturbation devices for men: the FleshWrap and the JackStrap.

FleshWrap is an oval shaped frame and a small crossbar that gently bind and stretch the scrotum and testicles upward and forward from the body, lifting the scrotum up along the underside of the penis. The result is a whole mix of astonishing new feelings of pleasure during sex, the company said. FleshWrap is available in two versions that have body-safe, phthalate-free polycarbonate frames. The Standard version ($29.99) has polycarbonate crossbars. The Premium version ($49.99) has Marine-grade polished stainless steel crossbars—for that “feel of steel.”

Both Standard and Premium FleshWrap sets include two sizes of frames and two sizes of crossbars to make it easy for any man to find a combination for best fit.

The JackStrap is a patent-pending masturbatory tool for men. “JackStrap is a crazy, fun little product for guys,” said CEO and JackStrap inventor Jack Campbell. “Every day, men around the world masturbate a billion times, almost exclusively by using just their hand. JackStrap is the first sex toy that makes jacking off with your hand even more fun.”

The item is “a stretchy silicone strap that connects the fingers of your hand to your balls,” a rep said. “Every stroke of your cock pulls on the JackStrap and tugs on your balls, causing lots of bouncing and swinging that radically adds to the joy of masturbation.”

For men that maintain their macho values, Zero Tolerance Toys launched to cater to men that have been buying Zero Tolerance brand of hardcore adult DVDs while ushering them into the sex toy sector.

“We launched with a ‘we know you, you know us’ trust instilled with our DVD brand,” said Marcus West, marketing and sales director. “Our goal is to combine masturbators and DVDs to create an all-in-one experience.”

The cross-promotion of ZT Toys’ range of lubes and “liquid pleasure line” and its adult DVD brand kicked off in February when the company partnered with Gamelink.com for a promo offering customers a free DVD with every purchase.

With adult DVDs as a natural purchase for guys, West said ZT Toys presents an upsell incentive for retailers.

ZT Toys’ range of lubes and sprays include: Jack Aide (thin, medium, thick), Boob Lube, Oral Sex Spray, Cock Cologne, Warming Masturbator Lubricant, Foaming Masturbator Cleaner, and Fuck Forever Delay Spray. “ZT Toys is the only brand that targets men by putting that ‘guy’s guy’ element at the forefront,” West said. “It’s a combination of things — our customers are really happy to see us in the toy aisle, they appreciate the whimsical marketing and we’re uniquely positioned. Our goal is to take the same approach as we have with Evolved — approachable price points and high quality.

Through its range of products, Zero Tolerance Toys aims to enhance male pleasure and sexual abilities while engaging with a partner and allow men to relive those experience while engaging in solo action — with products such as the Talk Dirty to Me hardcore audio CDs featuring porn’s dream girls Sasha Grey and Bree Olson ripped from ZT’s DVDs.

The Talk Dirty to Me DVD also is incorporated into the Jack-n-Drive masturbation kit — a cheeky collection designed for self-pleasure in public that comes with a privacy bandana.

Using elements from its DVD selection, Zero Tolerance Toys also offers QR-coded playing cards that feature scenes from movies, and bundled items such as the Mouth Full kit that includes a masturbator, Jack-Aide lube and the compilation DVD “Yes, I Swallow.”

Kits of sex tools include Game On, which features a condom, pheromone bracelet, Jack-Aide lube, Cock Cologne and SexVoltz, which is manufactured by BeaMonstar Products.

“Zero Tolerance Toys has been very well received,” West said. “We’re serving men with familiarity and they’re really responding.”


NMG’s Megan Stokes Helps Brands Find New Revenue

NMG Management, which helps adult companies find new ways to increase revenue and brand exposure, has some of the industry’s most prominent studios listed as clients. From MetArt to Holly Randall... More »

Cam World: Chaturbate’s Ramona Flour Cultivates Community

Wreathed in a scarlet mane of silky flames, Ramona Flour is a mesmerizing Renaissance woman, her painterly figure gorgeously inked and her savvy intellect sharpened to a witty edge. Artistry pours forth... More »

Cam World: TheaForYou Hypnotizes Audiences on Stripchat

TheaForYou is an exotic mirage of heavenly dreams, dancing through streaming lights whenever she graces the web-cam on Stripchat. Shimmering golden hair crowns her adorable eyes like solar rays spun from... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!