Home > Features > The Premium Value Of Exclusivity • Bookmark   • Newsletters   • Register Search Options


The Premium Value Of Exclusivity

The Premium Value Of Exclusivity

June 24, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 150 votes. Results based on votes submitted by members of XBIZ.net social network.

" Exclusive content helps your company stand apart from its competitors and provides value to consumers who have “seen it all before” — and they’re willing to pay a premium for this exclusivity. "

One size does not really fit all; whether you are talking about shoes, or pornography — where exclusive content has long held an appeal for consumers — but the Internet has forever changed the dynamics of exclusivity, for better and for worse.

First, everyone loves exclusive content and the feeling that they now have something that no one else has. It is the promise of what lies beyond the red velvet rope.

Exclusive content helps your company stand apart from its competitors and provides value to consumers who have “seen it all before” — and they’re willing to pay a premium for this exclusivity — allowing vendors to charge more than they could for assemblages of the same old collection of video feeds and classic Z-Master imagery; driving producers to continually generate new content, although economic realities have stifled this process.

Changing category titles on a white label website; article spinners that automatically re-word textual copy; “morphing” RSS feeds; and other techniques designed to obfuscate a piece of content’s original source, while providing the perception of “uniqueness,” have sprung up to provide options for shady marketers, as well as to affiliates seeking an edge.

Swapping adjectives or shuffling the same content used by tens of thousands of other affiliates does not produce truly unique content, however.

It is also important to note that these techniques are typically designed to “fool” Google into thinking content is unique in an effort avoid its duplicate content penalty that lowers a site’s ranking — not to produce something sensible or enjoyable for humans to read or view. In other words, jumbling up your content does not equal good marketing.

But does it really matter?

While many adult website customers undoubtedly like to at least occasionally view new material, rather than constant re-runs, there are only so many ways that you can have a girl come into a room, strip, then lie on a generic couch and masturbate for the camera — thus, “unique” content means more than “it’s different: last time she wore a red shirt!”

Lazy producers see this as an invitation to go further into extremes; “this time we put two bowling balls in there!” but once again, pretty much everything that’s legal has been done already, so true uniqueness will require true creativity.

The problem is that once you have that never-before-seen content, someone will share it and it will no longer be “exclusive.” This puts rights holders in the position of having to pursue pirates, instead of doing something more productive to build their business.

Even if no one were to pirate your content, so much material is already available on the Internet that the meaning of exclusivity is lost or at least heavily diminished, since the prospect is unlikely to run out of content he hasn’t seen before and thus exclusive to him.

Having said all that, the lure of the promise of exclusivity is a proven and powerful sales motivator, and there is nothing like a fresh face to turn a jaded porn surfer’s head, even if he has his favorite porn stars; making some level of exclusive content at least a partial requirement for quality adult websites today.


WIA Profile: Mia Saldarriaga

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Profile: CAM4 Pushes Boundaries in Adult

CAM4 remains a leading live-streaming adult show platform in what has quickly become a very competitive field. Although CAM4 launched as a brand in 2007, the company behind it has been involved in the... More »

ExoClick’s Publishing Head Is Passionate About Job

ExoClick’s Ada LLlorca, who leads publishing efforts for the ad network, sure loves the adult webmaster space. And maybe that’s why she can honestly say she’s good friends with the company’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!