Home > Features > Taking Control With Automation • Bookmark   • Newsletters   • Register Search Options

FEATURE

Taking Control With Automation

Taking Control With Automation

June 9, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Be sure the automation tools you choose also give you the option to have control over production. "

Cutting costs is smart. Cutting corners is not. With automation, you really can have too much of a good thing.

Quality suffers when automation is taken too far. There’s more room for error and things get sloppy.

Mission critical aspects of a website like site tours and anything related to sales or promotion are better off not being automated. It’s a good idea to automate routine tasks like cutting video clips, zipping photos and bulk creating galleries for affiliate programs. It’s not such a good idea to let a software program select the photos for your site’s tour or have it automatically do foreign language translations that your customers read. Maintain quality control.

As the owner of an automation company, the biggest danger I see among customers is that automation breeds laziness. This is a pitfall for both business owners and web staff. Owners face the highest risk, especially those seeing huge time/cost savings for the first time due to just making a new software purchase.

Staff can become lazy once they no longer need to do tedious work by hand. The temptation to go beyond using automation as a productivity booster lures some people into trying to automate every aspect of what they do – so they can take two-hour lunches and go home early. This is where cutting costs becomes cutting corners. It’s dangerous ground for any business. Losing control over production to this extent usually means you’ve lost profits and market position you’ll never recover. Having a solid game plan before automating your operation is helpful. This plan might include downsizing or moving staff to other projects that provide better ROI for time worked. Downsize or keep them working but don’t allow laziness to creep in as it often leads to failure.

When you’re looking to automate, use the right tool for the job. Seek automation software that has the features you need and look for one with features that anticipate your future needs as well. Be sure the automation tools you choose also give you the option to have control over production.

When it’s not taken too far automation can be an invaluable asset that changes how you run your business.

AJ Hall is a 12-year adult industry veteran and the cofounder and chief executive officer of Elevated X Inc., a provider of popular adult CMS software for the online adult entertainment industry. Hall has spoken at XBIZ trade shows and is a contributing writer for several trade publications. Elevated X powers more than 2,000 leading adult sites, has been nominated for industry awards six times and won the 2012 XBIZ Award for Software Company of the Year.


LEGAL PERSPECTIVES

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!