Home > Features > Are Third-Party Tools Right for You? • Bookmark   • Newsletters   • Register Search Options

FEATURE

Are Third-Party Tools Right for You?

Are Third-Party Tools Right for You?

May 20, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" From the perspective of prospective affiliates, a program’s software choices and payout options do make a difference. "

It doesn’t take too long for most new paysite operators to realize that they are leaving money on the table through declined sales transactions and inadequate affiliate tools if they only rely on the services and technology offerings of a single billing provider. While some affiliates take comfort in promoting “CCBill only” programs, there are benefits to all from the use of high-end tracking systems, which we’ll explore below:

From the adult website or affiliate program owner’s perspective, there are a number of advantages to using a software system such as MPA3 (www.mpa3.com) or NATS (www.toomuchmedia.com), to boost revenues — benefits that include robust billing cascades to overcome declined transactions and more sophisticated referral tracking tools that improve traffic buys and affiliate management. These systems also make it easier for affiliate programs to provide promotional tools to their affiliates, which in turn generate more traffic, and ultimately, more sales.

From the perspective of prospective affiliates, a program’s software choices and payout options do make a difference; with the most fundamental issue being one of trust: “shaving” and “checks missing in the mail” are not issues with reliable processing firms, but plagues caused by fraudulent sponsor programs that cut their own payout checks for their affiliates and use their own proprietary tracking software to report the desired stats.

These statistics tend to be more accurate, and certainly more trustworthy, when they are delivered by an independent third-party — such as NATS or MPA3.

That doesn’t mean, however, that all programs that handle their own payouts and stats are fraudulent, as many power-players use their own merchant accounts for processing and thus do not have access to the tools offered by popular third-party billing companies.

It’s also vital to note that this software is not a replacement or alternative to using a single billing company. For example, a program may wish to use CCBill for processing and on-time affiliate payouts; but want the power of NATS tracking and billing cascades — a simple choice of configuration options makes it happen.

Although the systems offered by billing companies such as CCBill, Epoch, Verotel and Zombaio may meet the needs of many operators, for those willing to invest in more advanced tools, the returns can be substantial — even if you eschew affiliates and only rely on in-house traffic development, these tools’ advanced tracking features are helpful.

If you feel you’ve outgrown your current setup and are looking for more sophisticated tools for processing billing cascades, referral tracking and affiliate management, or just want to start out with the best system possible, then take a look at what MPA3 or NATS can do to put your operation in the fast lane.


LEGAL PERSPECTIVES

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!