Home > Features > WIA Profile: Sarah S. • Bookmark   • Newsletters   • Register Search Options

FEATURE

WIA Profile: Sarah S.

WIA Profile: Sarah S.

April 11, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" My life has been shaped by choices I have made when veering off of the beaten path. I translate this to my business attitude. "

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

How did you get into the business?

It was an accident. I was not looking for a job in the adult industry. I sent my resume to a hiring manager for a web marketing position posted on a mainstream job board. The listing mentioned that the candidate must be comfortable with some adult content but I had no idea what adult content would entail. Before Naughty America, I worked for an interactive agency. I was a project manager for web development and marketing campaigns. My initial Naughty America interview focused on my web marketing skills and what I felt I could contribute to the company. When a more detailed description of expectations were discussed with me and I was offered the job, I asked for a some time to think it over to talk to my close circle about what working in adult would mean. I came to the conclusion that I should give it a shot; if after trying, I didn’t like it, I could do something else.

What in your background prepared you for what you are doing now?

Professionally, I knew how a website was built, I knew how the pieces of the web fit together. I understood the affiliate model and I was comfortable with on-line marketing. My project management background helped me to stay organized and stay on top of my communication with affiliates and partners. I find that my experiences living and studying abroad for a number of years taught me how to adapt and relate to others around me. My life has been shaped by choices I have made when veering off of the beaten path. I translate this to my business attitude. I seek to find new opportunities outside of the norm.

What do you see as the challenges of working in the adult online business? How do you overcome them?

It is funny that you ask this. Earlier this year, I was reading an article on XBIZ.net written by Colin Rowntree, CEO of Wasteland.com. Colin was offering trade show advice to the newbie and said, “Women in adult are not what you want to try to pick up. They are more professional and intelligent than most of the men in this industry and will burn you down in a heartbeat.” I read this and was reminded of my first few adult trade shows. I am not going to fully agree with Colin and say that the women in this industry are smarter than their male counterparts. I do believe that many women feel that we have to be careful not to cross the fine line between business and pleasure in order to be taken seriously. We have to prove that we know what we are talking about and have the balls to play with the boys. (I could not have gotten away with that in a mainstream article.) I always do my homework before a big meeting. I pull stats, make a list of key points and make sure that I know about both the company and the individual(s) I am meeting with. Tip: Never play harder than you work on a business trip.

Does your work life affect your personal life?

It definitely has and continues to have an impact on my personal life. Most people, male and female have a preconceived notion about the adult industry and are quick to judge. I keep the industry a secret until I am comfortable sharing. I am not ashamed of what I do or the industry that employs me. Unfortunately, I have encountered ignorance and I don’t have the time to explain or debate my choices with those picking fights.


PROFILES & BIOS

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »

Cam World: Cam Star of Month BlazeFyre Loves to Be a Pleaser

Webcam model BlazeFyre certainly is looking forward to a fruitful 2017. She just moved into new digs this past month, and is eagerly anticipating another banner year as a Chaturbate web model. The naturally... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!