Home > Features > Gain Traffic, Revenue From Video Ads • Bookmark   • Newsletters   • Register Search Options


Gain Traffic, Revenue From Video Ads

Gain Traffic, Revenue From Video Ads

March 11, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.

" The ExoClick solution enables clients to place advertisements within the videos that are displayed on associated publisher’s sites. "

New media types and audience expectations are driving innovative video advertising approaches as content marketers seek to monetize their wares. Innovations in this arena are driven by consumer’s “straight to the video” avoidance of traditional online ad types, such as banner ads, and focus on more closely blending content with marketing.

One experienced company that offers a range of adult video advertising services is ExoClick (www.exoclick.com), with services for advertisers and publishers that now include in-video advertising spots, delivered across more than 1.7 billion geo-targeted ad views each day via the company’s proprietary ad serving technology.

The ExoClick solution enables clients to place advertisements within the videos that are displayed on associated publisher’s sites, with options for their ads to appear either pre-roll, on pause, as in-stream text or a banner, or post roll. Ads can be customized with scripted triggering events, alternative display times and more.

ExoClick’s system offers its in-video ads geo-targeted by country and then further refined by niche; allowing advertisers to exercise greater control over ad buys. Publishers benefit from having multiple advertisers generate more revenue in comparison to having a single advertiser for each ad spot.

The ExoClick ad system is reportedly compatible with most video players, including the JW Player, Flowplayer, Nuevolab and the Kernel Video Player, along with most other Flash and HTML5 players; offering easy integration with most websites.

OpenX Video Plugin (www.openx.com) brings this power to this popular Open Source ad server, allowing users of Flowplayer, JW Player and other players to “set up, deliver and track video ads in accordance with the IAB Digital Video Ad Serving Template (VAST) standard.”

The plugin supports overlay video ads as well as inline video ads with pre/mid/postroll capability. The overlay ads offer text or banners within the video frame that click out to play another video or launch a website, and more.


Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »

WIA Profile: Elle Sonson

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!