xbiz world
xbiz premiere

Gain Traffic, Revenue From Video Ads

New media types and audience expectations are driving innovative video advertising approaches as content marketers seek to monetize their wares. Innovations in this arena are driven by consumer’s “straight to the video” avoidance of traditional online ad types, such as banner ads, and focus on more closely blending content with marketing.

One experienced company that offers a range of adult video advertising services is ExoClick (www.exoclick.com), with services for advertisers and publishers that now include in-video advertising spots, delivered across more than 1.7 billion geo-targeted ad views each day via the company’s proprietary ad serving technology.

The ExoClick solution enables clients to place advertisements within the videos that are displayed on associated publisher’s sites.

The ExoClick solution enables clients to place advertisements within the videos that are displayed on associated publisher’s sites, with options for their ads to appear either pre-roll, on pause, as in-stream text or a banner, or post roll. Ads can be customized with scripted triggering events, alternative display times and more.

ExoClick’s system offers its in-video ads geo-targeted by country and then further refined by niche; allowing advertisers to exercise greater control over ad buys. Publishers benefit from having multiple advertisers generate more revenue in comparison to having a single advertiser for each ad spot.

The ExoClick ad system is reportedly compatible with most video players, including the JW Player, Flowplayer, Nuevolab and the Kernel Video Player, along with most other Flash and HTML5 players; offering easy integration with most websites.

OpenX Video Plugin (www.openx.com) brings this power to this popular Open Source ad server, allowing users of Flowplayer, JW Player and other players to “set up, deliver and track video ads in accordance with the IAB Digital Video Ad Serving Template (VAST) standard.”

The plugin supports overlay video ads as well as inline video ads with pre/mid/postroll capability. The overlay ads offer text or banners within the video frame that click out to play another video or launch a website, and more.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
opinion

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
Show More