Home > Features > An Introduction to Traffic Looping • Bookmark   • Newsletters   • Register Search Options


An Introduction to Traffic Looping

An Introduction to Traffic Looping

October 11, 2001
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" ...there is no real limit to the amount of sites that you can include in your Traffic Loop. "

The old saying goes that it's easier to keep a customer than it is to find a new one, and it's oh so very true. Why then do so many Webmasters not hold on to their site's visitors as well as they should (or could)? Perhaps they don't know how easy or profitable Traffic Looping can be!

It's a beautiful October morning down on the beach: the sun is shining, and there's a gentle autumn breeze blowing. I'm on my second cup of coffee, The Grateful Dead is playing "Eyes of the World," and my brand new Lionel "New York Central Flyer" (with 'Realistic Rail Sounds' ~ Thanks Elizabeth!) is merrily looping its way around the shiny metal track laid out at my feet. All is right with the world:

I'm sharing my morning with you, because my new little train has me thinking about one of my favorite subjects again: Traffic Looping for Profit! You see, just as my shiny locomotive chases its own caboose around in a predetermined circle, so should your site's visitors be guided through a network of your own Web sites; only (possibly) leaving your system if they are visiting a sponsor.

If you are a newbie, you may have wondered about the "a network of your own Web sites" statement in the sentence above. While there is a lot to be said on this subject, it is outside the scope of this article, so for now I'll simply say that If you really want to make things "easier" and more profitable for yourself in this business, then you should build and operate as many sites as possible (or practical).

The thought of having to put together some kind of a "Network" of porn sites shouldn't overwhelm you though, even if you're struggling to build your first. One of the beautiful things about Traffic Looping is that even though you can start with only two different Web sites (or even 2 different TGP gallery pages), there is no real limit to the amount of sites that you can include in your Traffic Loop.

All Aboard!
The basic concept of Traffic Looping is to keep as many of your site's visitors as possible on your own sites, allowing more opportunities for a sale. This might seem like common sense, but many Webmasters work the "numbers game," building thousands of sites without ever incorporating any sort of mechanism for sharing and retaining the vast amount of traffic they can generate.

While the techniques that are required for looping more extensive Networks are typically more complicated, smaller scale Webmasters can easily benefit by adding something as simple as a bold "Click Here to Visit My Other Site" link at the bottom of their pages.

This can of course be extended to cover sites with different niches, such as a small group of free sites that may be linked together: "Click Here for Free Asian | Lesbian | Teens" or some such, although for a topical text bar such as that, I would personally prefer to use sponsor site links. Likewise, a small exit console that popped up with a vertical list of similar bold text links would also do the trick.

Full Steam Ahead
Obviously, such simple techniques will not be adequate for larger Networks. Once you get beyond 10 sites, the bold link bar has become at least a table, and at best a "Top 10" sites list. It's now time to consider some more appropriate methods for referring surfers between our sites.

Web Rings and internal Link Lists are two additional tools for Traffic Looping that should be in every prolific Webmaster's arsenal. Although recent changes at Yahoo! have made finding their adult Web Ring listings a bit harder (the fabulous "drop in" traffic I would receive from Yahoo! was always quite welcome), their Web Ring system is still an easy and efficient method of sharing traffic among your sites.

Building your own internal link list is always a good idea, as it presents as many opportunities as possible to the visitor. Use your own list as a final destination for all of your traffic, diverting traffic to it that has seen your sponsor's offer and declined. Maybe they didn't like offer "A" - now you have a chance to hit 'em with "B!"

Build your own (scripted) internal Top List to easily see which of your sites are the most popular. This gives you a chance to determine which niches your traffic wants most, and let's you tailor your approach for maximum sales. Another benefit is that repeat visitors will likely see a "fresh" list as the rankings change. Why not open your top list to outside submissions and make it a "Top 100" List?

Pulling into the Station
Finally, you should consider the opportunities once you have a larger sized traffic exchange mechanism in place. Say you have 50 sites in your Network, and you've built an internal Top List to loop traffic between them. Why not open your top list to outside submissions and make it a "Top 100" List? The same thing can be said for your Web Ring.

While you will dilute your own traffic (which may be wise if it's largely TGP or other historically less-productive traffic, or unwise if it's all search engine traffic) you will also likely see a possibly significant net increase in overall traffic levels. And since you're looping your traffic, you'll be able to retain as much of it yourself as possible!

As you can see, Traffic Looping is an essential ingredient to a profitable Network of Web sites. There is more to the story, and a variety of different techniques and applications of this basic principal that are worth exploring, but that is a lesson for another day. For now, go and look for ways to link your sites together, and if you only have one, then build another! Good Luck!


The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!