Home > Features > And Now For Something Completely Different... • Bookmark   • Newsletters   • Register Search Options


And Now For Something Completely Different...

And Now For Something Completely Different...

October 5, 2001
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" ...just because something worked yesterday, does not make it valid today, or a year from today. "

In a previous article entitled "The Secret of Success," I revealed a discussion that I had with a young lady about the requirements for getting into this business, and what was truly important if you wished to succeed. In today's challenging economy, there are a few new considerations that have occurred to me:

Once upon a time I had a little exchange with my good friend Oz about the various ingredients of a successful Web enterprise. He told me that one of the first considerations that he had when planning a new site was "Where will the traffic come from?" While this was the basic upshot of "The Secret of Success," and still an incredibly vital facet of site planning, I believe that today, it is merely the starting point.

Why Change Is Necessary
Even before the tragedy of September 11th befell America, the Adult Webmaster message boards as well as the Industry pundits (myself included) all resonated with horror stories of sagging sales beyond the typical "summer slow down." A dwindling economy and glut of free porn combined with the increasing acumen of many surfers has resulted in many established sites seeing their revenues decline as much as 30% over the previous year. While many sites have certainly not seen this same devastating financial impact (indeed, some have prospered despite the recent economic downturn), it is clear to me that others have been hit even harder. To make matters worse, heightened competition as a result of the increasing influx of ex-mainstream dot-com'ers (and other recently unemployed opportunity seekers) may very well sound the death knell for those operations teetering on the ragged edge of solvency.

While I don't wish to sound like an alarmist, especially since a world of opportunity still exists in online adult entertainment, the simple fact of the matter is that just because something worked yesterday, does not make it valid today, or a year from today.

Finding A Solution
While I don't claim to have all of the answers, it is clear to me that the current state of our Industry dictates a new paradigm, if profitability is the goal. What that paradigm is (and rest assured, there are as many possibilities as there are Webmasters) is up to you. It is time to really begin thinking outside of the box; to come up with new ideas, approaches, and solutions that will enable you to operate the kind of business that you want well into the foreseeable future.

Long gone are the days of easy signups and a wheelbarrow full of cash generated by a free site with ten fuzzy pics and twenty giant banners. If you want to succeed today (and this is aimed at fresh newbies as well as seasoned pros) you will have to come up with something completely different. Many people resist change, but anybody that has ever shot at a moving target before will tell you: "Aim for the bullseye and you will miss it - ya gotta 'lead' the target, anticipating where it WILL be, and then fire your best shot!" Long gone are the days of easy signups and a wheelbarrow full of cash generated by a free site with ten fuzzy pics and twenty giant banners.

Make no mistake about it: in this business, profitability IS a moving target, and those who can be flexible, innovative, and adaptable to change will do fine. Those who lack imagination, preferring to copy what has been developed (and yes, proven to work) in the past will only lose out, and not just in "the long run."

It's now "4:20" on a warm and sunny Friday afternoon, and ex-Grateful Dead boys Bob Weir and Rob Wasserman along with their band "Ratdog" will be playing next door at The Casino Ballroom tonight, and I will be there; enjoying the music, and contemplating my next brilliant idea. You too should take some time for yourself this weekend to "think out of the box" and try to come up with something completely different: it will be the Secret to Your Success:


Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

XBIZ.net Paysite Meetup

Jul 13 - Jul 13
Barcelona, Spain

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport


Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!