Home > Features > Count Your Blessings • Bookmark   • Newsletters   • Register Search Options

FEATURE

Count Your Blessings

Count Your Blessings

January 11, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.72%
Yes, but in a few years
  37.59%
No
  22.70%
Out of 141 votes. Results based on votes submitted by members of XBIZ.net social network.

" Nothing is perfect forever and realizing that, we must keep our surfer’s believing that the next update may just deliver their newly refined idea of erotic bliss. "

Joe, David and I were in Spain in September of 2008 when “Dubwya” officially announced the US economy was on life support and I feel like I have been in a bad mood ever since.

The recession spiked a depression that has claimed sales, and our sanity, with it. As thought turn to Thanksgiving at the end of the month, I am thankful for those of us still around, surviving to capitalize when things get better and thought this was the perfect time to remind us all why people keep buying our product in the first place.

Take a moment and think about your favorite jeans right now – they likely have a narrow or skinny leg. No take a moment and think about your favorite jeans from a few years ago which likely had flared bottoms and changes are next year, your new favorite pair will be something different. Nothing is perfect forever, not the economy, not your jeans, and not your last update, no matter how hot the action is or how much fan mail the model received.

We shot the scene, wrote the copy, edited the video, launched the update, sent out the promotional materials to the affiliates and added the new scene to the rss feed and if we have done our job correctly, that job specifically being to convince the depressed surfer that the sexual nirvana they seek to escape is just on the other side in our member’s area and a simple join form away. Transaction complete, masturbation complete, but what’s next? If this was a one time blow-and-go, they will get off and so will we, get off without making a dime that is. We need them to re-bill and you can’t do that unless you understand not just how, but why!

The how is easy – regular updates always on schedule that fill the niche of the site is the how. The why, however, is a little more complex. Just like last year’s go-to jeans that have been relegated to car wash apparel, the same thing happens to every update after the initial mission is accomplished. Everyone has their favorites and let’s say a real fan gets a few squirts from your latest episode, but then they start looking and thinking…”I wonder what would happen is they did ______ instead” or “If their eyes were ______instead of brown ______ or “what I wanna see next is ______.”

Nothing is perfect forever and realizing that, we must keep our surfer’s believing that the next update may just deliver their newly refined idea of erotic bliss – and then give it to them. And then we start all over again, we keep delivering what they want and they keep recurring to give us what we want – the dollars to shoot the next scene and enough profit to allows us to pay ourselves and perpetuate our existence another day.

Since the initial sale to a surfer usually does not allow the program behind it to make a profit, we need that consumer to come back the next month so we can move our balance sheets into the black and that’s makes the expiration on scene not such a bad thing, but a blessing. If we do not count those blessing now, we sure will not be counting money later!


EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!