Home > Features > Domain Name Doldrums • Bookmark   • Newsletters   • Register Search Options

FEATURE

Domain Name Doldrums

Domain Name Doldrums

October 1, 2001
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.77%
Yes, but in a few years
  37.43%
No
  22.81%
Out of 171 votes. Results based on votes submitted by members of XBIZ.net social network.

" While I won't defend the practices of those true cyber-squatters that mine the who-is database for potential name brand nuggets like "sears.com" — when their name isn't "Sears"... "

I have spent quite a bit of time contemplating the ever-worsening domain name situation lately. I say "ever-worsening" because some of the steps being taken to "improve" the current situation are at first blush exacerbating it – with the fields of litigation being sown by aggressive attorneys. All this happens at a time when enterprising (and often deceptive) cyber-squatters again stake their claim to the perceived riches that await them – if only they had a "good" domain name:

It's an "old" story as far as the Internet goes: party "A" is first to the plate when registering a choice domain name. Party "B" comes along (late to the party as usual?) and becomes incensed that some nefarious interloper has absconded with "their" domain name. If party "B" then has the funds for such an endeavor, the lawyers are called in, and an often one-sided "David vs. Goliath" battle ensues, as the "big guy" tries to impose his will upon the bold upstart.

While I won't defend the practices of those true cyber-squatters that mine the who-is database for potential name brand nuggets like "sears.com" — when their name isn't "Sears" — and their only goal is to exploit the deep pockets of well known corporate entities. Nor will I defend corporate fat cats who believe that their brand name (trademarked or not), and every possible incarnation of it, are theirs alone, and the rest of the world be damned. It is the latter however that got me thinking today, with this article being the result:

It all started when I read this article. There was a particular quote that caught my attention:

"NeuLevel filed a separate legal motion in a federal court in August to ward off challenges from state laws and high-tech heavyweights such as Amazon.com and Sun Microsystems, which fear trademark dilution if NeuLevel gives addresses such as amazon.biz and sun.biz to other companies."

While I do understand the concept (as well as the very real effect) of true "trademark dilution," I simply (in the case of the two cited examples) do not understand why domain names with such "generic" appeal should be the undisputed property of a certain entity.

For instance, if I were the managing director of a South American artisan's cooperative, wouldn't I have a more valid claim to amazon.biz than has a North American bookseller? What if I was still involved in producing Caribbean travel and tourism Web sites; wouldn't I have a legitimate claim to sun.biz as a suitable domain for a B-2-B site focussing on the needs of the warm-weather travel and hospitality industry?

The fact that Amazon.com and Sun Microsystems have the wherewithal to prevail in a protracted legal engagement does NOT make their position "right" —- regardless of how their attorneys may wish to color it.

While I have no idea whether or not Amazon.com and Sun Microsystems' legal departments are concerned over their stake in a "dot biz" domain name (although a prudent guess might be that they are), I have used those two companies as examples based solely on the quoted article text. My discourse as such should serve solely as fodder for thought and discussion on solutions to the domain name shortage, a problem with many sides, and solutions. Stay tuned for more: ~ Stephen


PROFILES & BIOS

WIA Profile: Kate Hodgson-Egan

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!