Home > Features > IP Cloaking, Other Exploits Impact Website Traffic Flow • Bookmark   • Newsletters   • Register Search Options


IP Cloaking, Other Exploits Impact Website Traffic Flow

IP Cloaking, Other Exploits Impact Website Traffic Flow

December 9, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The concept behind cloaking is simple: serve benign content to detection systems, but serve malicious content to normal web page visitors. "

It’s not often discussed, especially by traffic brokers, but a significant percentage of adult website traffic is essentially worthless — comprised of “skimmed” traffic; a purely euphemistic expression for forcibly redirected surfers, who clicked on one thing and then received another — or is made up of artificially generated “hits.”

This traffic is shuffled site to site, vendor to vendor; each taking a bite at the apple, but with a prospect that is likely annoyed, distrusting and unwilling to offer up payment or personally-identifying information at a site he “mysteriously” arrived at.

While advanced trade scripts and careful monitoring can help improve the traffic mix, fraudulent website operators are upping the ante by aggressively cloaking their domains — obfuscating traffic sources and opening the door to widespread malware distribution, among other threats to computer security — as well as committing ad network fraud.

One problem with all of this is that a bad user experience on one site may tarnish the reputation of the referring site. For example, clicking a thumb on your favorite TGP puts you into a redirect chain that leaves your computer infested with malware: would you return to the original TGP or find another? Sure, as the TGP owner, you may think that your site is on the up-and-up, but when linking to others, especially unknown entities, the results can never really be predicted.

Highlighting the problem is a recent report from Google detailing four years of data gathered from its Safe Browsing initiative, covering 160 million pages on 8 million sites.

“Each day we show around 3 million malware warnings to over four hundred million users whose browsers implement the Safe Browsing API,” Google’s Security Team says. “Like other service providers, we are engaged in an arms race with malware distributors.”

The report, entitled “Trends in Circumventing Web-Malware Detection,” reveals the depth of this technological arms race and is available as a downloadable PDF document (research.google.com/archive/papers/rajab-2011a.pdf).

Noted in the report is the trend of social engineering attacks. For example, using false malware warnings to encourage users to download and install an “anti-virus” tool, which actually contains the malware. More commonly used, however, are “drive by” exploits, which target vulnerabilities in the website visitor’s browser or plugins; but cloaking is a common denominator in many attacks.

“Malware distributors are increasingly relying upon ‘cloaking’ as a technique to evade detection,” the Security Team added. “The concept behind cloaking is simple: serve benign content to detection systems, but serve malicious content to normal web page visitors.”


Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »

2017 Outlook: Viewpoints of Top Industry Trends

Executives from the leading businesses of the online adult entertainment industry recently weighed in the question, “What do you see as the likely top trends that will influence the industry?”... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!