Home > Features > EU – SEPA Conversion Expert • Bookmark   • Newsletters   • Register Search Options

FEATURE

EU – SEPA Conversion Expert

EU – SEPA Conversion Expert

November 8, 2011
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

It’s interesting to watch how SEPA has finally captured the attention of the payment community and at long last is bringing some welcome changes to the European transaction landscape. But what does the roll-out really mean for those selling to EU consumers online? What is SEPA direct debit; how does it work, what are the advantages, limitations and liabilities? How does it compare to other forms of debit? How does the Merchant offer it?

As the owner or payments director of an online site attracting European traffic, it’s vital that you know more about non-card payments – and that includes more than just placing a specific capability or platform on your sites. That strategy reminds me of the old ‘build it and they will come’ Internet website analogy – just adding a payment option to your check-out is not necessarily going to improve your sales, or find you suddenly with volume through that new method.

The European Union is a huge market, and has even less in common with the United States than you might think. The institution of the SEPA banking scheme is just one aspect of what is happening. Your online operation must still consider local language, customs, habits, currencies and education as you consider how to tap into this vast population which once completely online will be significantly larger than the US market. 

Do you know the difference between domestic direct debit and SEPA direct debit? Which would you suppose converts better? Are you considering adding non-card methods to your credit card capability? Have you added non-card join options and been disappointed in the results? Every implementation is different. Everyone has a different traffic mix. How do you present the option? How do you pay affiliates on the option? What is direct pay? What is a banking transfer and how is it different from the other two? Are they interchangeable? When can I do recurring billing, and when not? What is right for your business?

Need answers? Talk to me.  Make More Money - E-mail JoeD


OPINIONS & VIEWS

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!