Home > Features > The Importance of Staying Connected • Bookmark   • Newsletters   • Register Search Options

FEATURE

The Importance of Staying Connected

The Importance of Staying Connected

September 14, 2011
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

With traffic levels down for many adult websites, it may be easy to think that people aren’t going online anymore, but nothing could be further from the truth: as more folks spend more time on the Internet today than ever before…

Internet World Stats reports that 30 percent of the world’s population is now online, representing an average 480 percent growth during the past decade. That’s a lot of people — well more than 2 billion consumers — and they’re increasingly making the Internet a part of their daily lives, both at work and at home. Lump in the mobile arena and all that it empowers and you can easily see why many consumers would feel “lost” without their virtual umbilical cords — this author included.

While some observers may use the word “addiction” to describe the behavior of some of these folks, one thing is clear: people really enjoy what the Internet brings to their lives — so much so that they are willing to give up otherwise essential comforts to obtain it.

According to a recent survey of 3,000 adults by London’s Science Museum, people today have their priorities askew. Intended to be part of an exhibit at the museum entitled, “Water Wars: Fight The Food Crisis,” the survey sought to highlight the value of clean water for drinking, irrigation and more, by asking its respondents about what they could least live without — perhaps fully expecting “clean water” to be the number one reply.

It wasn’t.

In fact, clean water scored third; after sunshine (of legendary scarcity in London); and having an Internet connection. Indeed, Internet marketers can take comfort in knowing that a certain percentage of the world’s population would rather drink dirty water than go without their online “fix.”

Backing up this assertion is the number of specific online services that respondents view as being the most important thing in their lives, including Facebook, which was ranked fifth; Google ranked 22nd; eBay was number 35; and Twitter, last at number 50.

By comparison, having a refrigerator came in fourth; email was eighth; and a flushing toilet ranked in ninth place; followed by having a mobile phone.

“Brits are obsessed by the weather, so it’s not surprising sunshine was rated as the top thing we couldn’t live without,” Sarah Richardson, the museum’s Exhibition Manager, stated. “But to say you can’t live without material things over drinking water is crazy.”

“It seems having fresh drinking water is something that many of us take for granted but is becoming scarcer in many parts of the world,” Richardson added. “If you see how little water others have to drink or grow food you soon realize water is fast becoming a luxury for millions.”

That may be so, but the survey results make it clear that online access and interaction are not considered “luxuries” by many people, but rather, necessities.

This ravenous consumption of Internet services is not restricted to the Brits, however; as Time magazine reports that American surfers spend more than 53 billion minutes each month perusing Facebook. That’s a lot of time (although it breaks down to approximately 10 minutes per user, per day — a seemingly more reasonable figure).

It’s not simply the raw numbers that are of interest, however, but what people receive from their online activities, that is compelling for marketers. For example, the time spent catching up with family, friends and friendly companies on Facebook or other social sites is an entirely different type of activity than is “surfing the ‘net.”

With social media, folks are seeking community, interaction, a feeling of “belonging” and of “being in the loop” — technology thus transcends something that facilitates daily life to become “daily life” itself — replacing the local bar, church and club time that were once relied upon for socialization.

This of course presents opportunities for online marketers, adult or otherwise; it’s just a matter of understanding consumer’s shifting surfing habits and the emotional, physical, psychological and, yes, sexual needs, that billions of people around the world are trying to satisfy while being exposed to your favorite marketing channel — the Internet.


OPINIONS & VIEWS

Differences Between Static, Smart Links

Affiliate marketing, the concept of paying commission for referred business, was employed long before the internet. But just four years after the invention of the World Wide Web, it made the jump into... More »

How to Exploit Video Banner Advertising

The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the U.S., by 2019 digital ad spending for video banners will rise to $6.82... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!