Home > Features > Dream Domination • Bookmark   • Newsletters   • Register Search Options

FEATURE

Dream Domination

Dream Domination

September 7, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  37.36%
No
  22.99%
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.

" The difference between Pipedream and the competition is that we have a dream team that believes in what I’m selling and shares the same passion. "

Pipedream Products has earned multiple international accolades in its 20-year history, including Manufacturer of the Year titles from XBIZ, StorErotica, ETO, EAN and SIGN; however the most sentimental honor came from the major chain retailer Spencer’s as its choice for Vendor of the Year.

Pipedream was the only adult company to win the award in a pool of more than 300 mainstream, gift, and apparel manufacturers.

“It was one of the most humbling experiences in my life,” Pipedream CEO Nick Orlandino said. “They’re a major player in our industry — the biggest. Spencer’s sells about 250 of our SKUs. It’s a monster, and Pipedream continually puts the right products in there that sells. Right now, I think we’re No.1 in five [of Spencer’s] categories. When they need something done, we get it done.”

While Pipedream Products continues to capture mainstream media’s attention with its Celebrity Series of love dolls parodying some of Hollywood’s most infamous stars, bachelorette and gag gifts appearing on NBC’s sitcom “Outsourced,” and accolades from Spencer’s, Orlandino says he rejects being branded as a mainstream company.

“Our approach is not mainstream, our industry is not there yet,” Orlandino said. “Fuck Me Silly will never sell at a mainstream store. We concentrate on building our brand within the adult industry.”

Orlandino’s history with Spencer’s dates back to his teenage years working for Forum Novelties in New York, where he loaded trucks often headed to the specialty retailer’s warehouse, and eventually moved up in ranks as general manager. While juggling school, sports and dreams of rock’n’roll stardom, Orlandino eventually decided on becoming a novelty entrepreneur, and chose Pipedream as his vehicle.

According to Orlandino, he became acquainted with the company through various industry tradeshows and hit it off with the then small company’s staff. In 1992, Orlandino joined Pipedream as vice president of sales and marketing. After doubling the company’s sales in the first two years, Orlandino was made a partner at the age of 23.

Pipedream produces in brands — evidenced by the company’s growing assortment of catalogs such as Fetish Fantasy, Icicles and Mia Isabella’s Big Secret Collection.

In 2005, Pipedream Products introduced the Fetish Fantasy collection, which has since flourished as a leading line for BDSM beginners and novices worldwide. Fetish Fantasy was honored at this year’s Adultex trade show in Australia, and was voted Best Brand at the 2010 ETO Awards.

This year, Pipedream’s Fetish Fantasy Extreme line is in the running for a Best Brand ETO Award.

This month, Pipedream will debut a new arm to its Fetish Fantasy series with Fetish Fantasy Elite, as well as Metal-Works, a line of stainless steel toys. According to Orlandino, offering complete collections enables Pipedream to sell retailers on entire walls of product, rather than individual items.

The owner takes a hands-on approach to leading his company, participating in the development process of Pipedream’s products from start to finish.

“I have a passion for this industry like no other,” Orlandino said. “It’s my business and my hobby, and I won’t stop working until I’m in a coffin. I’m completely hands on from A to Z. I know everything and everyone in our facility. My office has two doors and both are always open to talk to employees. We’re nimble; we move quickly to stay competitive.”

What results, Orlandino says are exciting, off the wall products that make people laugh, think and then buy. Success, however, also breeds imitators.

“There’s been a pattern of people trying to figure out my formula,” Orlandino said. “‘How is he doing this?’ It’s product, it’s commitment. The difference between Pipedream and the competition is that we have a dream team that believes in what I’m selling and shares the same passion.”

In addition to serving its adult clientele, Pipedream Products also reaches out to its mainstream fans with daily contact through social media sites. The company’s Facebook page and Twitter profile stay active with updates announcing promos, giveaways and random sexy chatter to keep fans and followers entertained. Pipedream’s website also serves up knowledge to consumers with product demo videos and Sexperts that are ready and willing to answer personal questions involving pleasure products.

Orlandino said he and the Pipedream team see the future as offering limitless opportunity for continued success and development.

“We’re very excited about the future,” Orlandino said. “We’re constantly sourcing, looking for better manufacturing techniques and materials. We’re always aggressive — we don’t wait for it to come to us.”


LEGAL PERSPECTIVES

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!