educational

Landing Pages That Convert

As all adult webmasters know, it's a huge challenge to create web pages that generate sales. The website tour is the primary sales tool used by these webmasters for adult subscriber websites, but a landing page can generate much more revenue than a tour.

The landing page can be described as an interactive sales letter that compresses the entire sales process into one web page. This page functions as a mini-website and should contain eleven components to successfully sell a product: product name, photo, description, features, benefits, product tour, how-to-buy tour, security and privacy guarantee, customer testimonials, product reviews, and an e-mail newsletter form.

1. Product Name
Believe it or not, the name of your product is extremely important. The name should describe your product and communicate its benefits. Currently, there's a male sexual enhancement pill with a great product name: Orexis. The name rhymes with the word, erection, which is what the product facilitates.

2. Photo
Great product photos show consumers happily using a product. We're shown that we'll be happy if we buy it and use it. We'll benefit.

3. Description
The description of the product should briefly tell us what it is and how it can benefit us. Use no more than two or three sentences to describe your product. The average consumer has a very short attention span.

4. Features
The features should include a bullet-pointed list of the different tasks your product will help consumers perform. Affiliate marketing guru Rosalind Gardner uses just such a list on the site for her popular e-book, The Super Affiliate Handbook.

5. Benefits
The benefits of your product should also be listed in a bullet-pointed list. It's often a good idea to place this list next to the list of product features. That way, consumers can immediately and clearly see how the features result in benefits.

6. Product Tour
Below the photo of your product, there should be text that reads: "Product Tour." This tour can show additional product photos and in-depth product descriptions. Think of it as a full sales pitch. Not all consumers will want to see this pitch. But giving them the option often reassures them that your company and product are legitimate.

7. How-To-Buy Tour
This is a great marketing technique. Amazon.com has an entire web page describing the process of placing an order on their website. Amazon even has an animated Flash tour showing customers how to place an order.

A how-to-buy tour should show consumers which buttons to click, how to enter their information on the ordering screens, and how to submit their information to complete their purchase. The great thing about this tour is that it reassures customers that they will be able to purchase your product quickly and easily. They can see screen shots of your online order forms before placing an order.

8. Security and Privacy Guarantee
This is the age of identity theft. As an online merchant, you must reassure your customers that their personal information will be protected. Show them that you're using 128-bit encryption to protect their credit card information and other personal information.

9. Customer Testimonials
Whenever possible, feature quotes from satisfied customers. Remember that people often buy products that were recommended by friends. Testimonials show consumers that people just like them bought your product.

10. Product Reviews
If a news publication writes a positive review of your product, feature quotes from the review on your landing page. Product reviews can be considered third-party endorsements. Consumers view them as being unbiased. Good product reviews can help close a sale.

11. E-mail Newsletter Form
If a consumer isn't ready to buy your product, offer to provide him with free, valuable information through your email newsletter. Prompt him to enter his name and email address in an email newsletter form. This gives you a way to capture the consumer's information and communicate with him until he makes a purchase from you.

If you use the eleven components I've described, your landing pages will convert web surfers into customers. But, remember that optimizing your landing page will be an ongoing process. Gather feedback from your customers to fine-tune this page.

Glenn Bossik is the director of affiliate marketing for Double Play Media, Inc., a full-service ad agency owned by Corey and Robert Gleichenhaus. The agency offers contextual advertising, affiliate management services, e-mail marketing, and lead generation services.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
profile

WIA: Sara Edwards on Evolving Clip Culture and Creator Empowerment

Though she works behind the scenes, Sara Edwards has had a front-row seat to the evolution of adult content creation. Having been immersed in the sector since 1995, she has a unique perspective on the industry.

Jackie Backman ·
profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
Show More