Home > Features > ASACP Forges Ahead, Sets Example • Bookmark   • Newsletters   • Register Search Options


ASACP Forges Ahead, Sets Example

ASACP Forges Ahead, Sets Example

July 16, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" This adult industry advocacy illustrates that ASACP not only protects children, but the interests of legitimate providers of online adult entertainment. "

Mastering the difficult balancing act of bridging the interests of parents, politicians and pornographers might seem to be a daunting task, but for the dedicated team members of the Association of Sites Advocating Child Protection (ASACP), it’s all in a day’s work — and so much more. For indeed, it takes a truly caring person to be able to cope with the realities of such a demanding vocation; but fortunately, the association has built up an exceptional team that is ready to face the evolving challenges of online child protection.

Regardless of its past achievements, however, there are those who have either not yet heard of ASACP, or question its value and necessity today. For this audience, a reminder and request for support is in order.

Founded in 1996, ASACP is a non-profit organization comprised of two separate corporate entities: the Association of Sites Advocating Child Protection and the ASACP Foundation. ASACP is a 501(c)(4) social welfare organization that provides resources to companies that wish to support ASACP’s stated mission goals. The ASACP Foundation is a 501(c)(3) charitable organization that battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online via its Restricted To Adults (RTA) website label.

Having invested nearly 15 years in the fight against online CP and in the development of progressive online child protection programs, ASACP is now looking to the future and its ongoing mission, grounded in the context of its past: a mission that is needed more now than ever before — and which can only be accomplished through your support.

One example of ASACP’s leadership role is evidenced in its participation in the Financial Coalition Against Child Pornography (FCACP), in which ASACP’s interim director, Tim Henning, a digital forensics expert, serves as part of FCACP’s Analytics and Technology Challenges Working Groups.

“ASACP has done as much if not more to add to the credibility of the industry than any other organization,” Henning stated. “Because of the data from its Child Pornography Reporting Hotline, ASACP has provided proof that the industry is not involved in the production or distribution of child pornography.”

Henning, who has been with ASACP since its founding in 1996, manages its hotline service and technical infrastructure, as well as liaising with international law enforcement and other hotlines. Henning also supervised the development and deployment of RTA.

Currently, the association is solidifying its international outreach through translations of its website and child protection tools; updating its recommended “Best Practices” in response to new technologies; and fighting the renewed efforts to harass legitimate adult entertainment website operators — such as its recent letter writing campaign to the U.S. and state attorneys general, as well as to the U.S. Congress, providing a counterbalance to the outrageous claims being made by various anti-porn groups that are now demanding an increase in obscenity prosecutions.

This adult industry advocacy illustrates that ASACP not only protects children, but the interests of legitimate providers of online adult entertainment.

Proof of ASACP’s efficacy is detailed in its whitepaper, which clearly outlines the scope of the association’s activities, the breakdown and disposition of CP Hotline reports, and the benefits it has provides to a wide range of stakeholders. A copy of the whitepaper may be downloaded at www.asacp.org/whitepaper/ASACP-whitepaper-9-10-2010.pdf. This document analyzes more than 400,000 reports of suspected child pornography that were received by the association’s CP Reporting Hotline during a recent five-year period and underscores ASACP’s success in combating commercial child pornography.

Although law enforcement does not convey ongoing case disposition information to the association, informal, anecdotal reports from various agencies reveal that ASACP has indeed been effective in keeping children out of and away from adult entertainment.

“More than once when police have visited the office of an adult company in order to investigate potential CP, when the person tells them they are ASACP members and report CP to ASACP, the interaction with law enforcement becomes collaborative rather than adversarial,” Henning added. “They then contact us to help with the investigations.”

While certain partisan groups and individuals have sought to discredit the good work done by ASACP, a variety of noteworthy organizations have recognized and applauded its child protection efforts — including the American Society of Association Executives, which named ASACP the overall winner of the Associations Make a Better World award. ASACP has received Certificates of Recognition from the U.S. House of Representatives, the California State Senate, the California State Assembly, and the cities of Los Angeles, San Francisco and San Diego, among others, acknowledging ASACP’s efforts to help parents prevent their children from viewing age-restricted content.

Much of this recognition surrounded the Restricted To Adults website label, developed by ASACP in response to Congressional demands that “something” be done about children’s unrestricted access to adult materials. RTA is credited with heading off efforts to impose additional legislation on adult websites — including mandatory labeling — allowing legitimate operators to show their acceptance of responsible self-regulation.

“It’s hard to contest that the industry isn’t doing its part when there are more than 4.5 million websites labeled with RTA and over 20 billion monthly hits to pages labeled with RTA,” Henning noted. “We’ve done and are doing our part, now the responsibility is in parent’s hands.”

“Because of such efforts, ASACP has been able to ‘reach across the aisle,’ both in the U.S. and Europe,” Henning concluded. “I would call that an awesome accomplishment.”

ASACP’s proactive leadership has helped the online adult entertainment industry to thrive in an environment where crippling legislation has not been forthcoming and where the onus of child protection is rightfully split between parents and content providers.

This leadership will carry forward — as the Internet, along with the needs of various businesses that profit from it, including those in the adult entertainment industry, evolve.


The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!