I've read consistently that one of the most effective affordable marketing aids you can employ is a sincere testimonial from a satisfied customer, and certainly this makes rational sense. ...A third party raving about how amazing your product is, or how fantastic your services are...
If you use them, how do you get them? The most satisfied users you have are unlikely to ever send unsolicited praise...
Do you capture random remarks to use in reviews, recommendations and testimonials? Do you utilize surveys to create the basis for them? Request permission to quote their email or survey responses? Adapt their responses and send for approval?
What about pictures? Pictures are powerful...Do you create fake testimonials or are you authentic? Pictures, customer videos, emails - all these things go a long way toward establishment of trust in new prospective customers - probably more in mainstream than adult on this point ;-D
Online customers are savvy comparison shoppers these days and view everything on your site with a skeptical eye...Do you ask your users to recommend you via Twitter? How about their Facebook friends? Do they run blogs or forums? Do you link all your social sites to your homepage? Do you link your social sites to all the places your customers have given great reviews?
So much to do!
What's Current Thought on Testimonials?
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
A Creator's Guide to Building Your Own Website
I wanted my website to be the one space online that I fully owned and had complete autonomy over. Third-party platforms and social media are useful for discovery and quick monetization, but they also come with limitations you can’t control, such as policy changes, sudden bans, payout delays or algorithm shifts.
Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market
Not everybody develops their business philosophy in quite the same way. Jackie Blue, who oversees customer success management at Screaming O, acquired many of her key instincts and approaches not from a sales manual, but from a cookbook.
Protecting Your Financial Future as an Adult Creator
There is no fixed ceiling on what you can earn, no single path you are required to follow and no traditional employer setting the limits of your growth. That kind of independence is powerful — but it also makes planning for your future even more important.
Condom Sense's Adam Edwards on Driving Retail With Purpose
Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.
Coal Daniels on Cowboy Life and Camming Success
Coal Daniels recently took home the title of 2026 Male Streamer of the Year — his second XMAs win in a row in that category — but he probably isn’t what you’d expect from a top adult talent. He’s the first to admit that.
Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed
Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.
LoyalFans' Anastasia Pierce Bridges Creator Education, Empowerment and Ownership
Anastasia Pierce beams when she talks about her 26 years in the industry. Full of passionate energy, she clearly doesn’t just work in adult; she loves it.
Tips for 'Soft Selling' to Today's Shoppers
"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.
Growing Site Revenue Under Ever-Changing Compliance Rules
Over the past year, many merchants have reported earnings that were flat or even a bit down. This is due to three main factors: age verification regulations, click-to-cancel rules, and banks backing away from cross-sales due to regulatory requirements and the rollout of the Visa Acquiring Monitoring Program (VAMP).
A Guide to Displaying Sex Dolls In-Store
Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.
