Home > Features > What's Current Thought on Testimonials? • Bookmark   • Newsletters   • Register Search Options

FEATURE

What's Current Thought on Testimonials?

What's Current Thought on Testimonials?

June 15, 2011
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

I've read consistently that one of the most effective affordable marketing aids you can employ is a sincere testimonial from a satisfied customer, and certainly this makes rational sense. ...A third party raving about how amazing your product is, or how fantastic your services are...
 
If you use them, how do you get them? The most satisfied users you have are unlikely to ever send unsolicited praise...
 
Do you capture random remarks to use in reviews, recommendations and testimonials? Do you utilize surveys to create the basis for them? Request permission to quote their email or survey responses? Adapt their responses and send for approval?
 
What about pictures? Pictures are powerful...Do you create fake testimonials or are you authentic? Pictures, customer videos, emails - all these things go a long way toward establishment of trust in new prospective customers - probably more in mainstream than adult on this point ;-D
 
Online customers are savvy comparison shoppers these days and view everything on your site with a skeptical eye...Do you ask your users to recommend you via Twitter? How about their Facebook friends? Do they run blogs or forums? Do you link all your social sites to your homepage? Do you link your social sites to all the places your customers have given great reviews?
 
So much to do!


OPINIONS & VIEWS

Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!