I've read consistently that one of the most effective affordable marketing aids you can employ is a sincere testimonial from a satisfied customer, and certainly this makes rational sense. ...A third party raving about how amazing your product is, or how fantastic your services are...
If you use them, how do you get them? The most satisfied users you have are unlikely to ever send unsolicited praise...
Do you capture random remarks to use in reviews, recommendations and testimonials? Do you utilize surveys to create the basis for them? Request permission to quote their email or survey responses? Adapt their responses and send for approval?
What about pictures? Pictures are powerful...Do you create fake testimonials or are you authentic? Pictures, customer videos, emails - all these things go a long way toward establishment of trust in new prospective customers - probably more in mainstream than adult on this point ;-D
Online customers are savvy comparison shoppers these days and view everything on your site with a skeptical eye...Do you ask your users to recommend you via Twitter? How about their Facebook friends? Do they run blogs or forums? Do you link all your social sites to your homepage? Do you link your social sites to all the places your customers have given great reviews?
So much to do!
What's Current Thought on Testimonials?
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Staying Power: Justin Ross on Two Decades of Building Screaming O
Ironically, it was a single-use, disposable vibrating ring that became the foundation of The Screaming O, transforming a basic foil pouch into the launchpad for a pleasure-product brand that has endured for over two decades.
AI at Work: The Tools and Practices Powering Creativity, Commerce and Compliance
For years, artificial intelligence felt like the plot of a science-fiction movie. Pop culture gave us Skynet from “The Terminator,” the replicants of “Blade Runner” and countless visions of machines replacing human creativity altogether. AI was cast as either humanity's next great breakthrough or the beginning of a dystopian future.
WIA: Nasstoys' Suzy Contreras Drives Sales With Personal Connection
Suzy Contreras' journey into the pleasure products industry has been steady and carefully cultivated. Across departments, accounts and nurtured relationships, Contreras has demonstrated commitment and passion at each step.
Key Questions Online Merchants Should Know About PCI Compliance
Choosing a payment provider involves more than comparing features and pricing. It's also about trusting that your customers' payment information is being handled securely. Every August, Segpay is recertified as a Level 1 PCI-compliant service provider, a milestone the company has achieved for the past 20 years. Having helped write Segpay's original PCI policy documents more than two decades ago, I've seen firsthand how PCI compliance has evolved.
Hannah Tyer Reveals the Inspiration Behind 'Touch Therapy' Couples Card Game
Relationship therapist Hannah Tyer believes there's a better way to get to the heart and soul of your sexual differences, and she's crafted a deck of cards to show couples the way.
Tips for Thriving as a Neurodivergent Creator
As digital creators, we're entrepreneurs juggling content production, business logistics, fan communities and the demands of everyday life. Add neurodivergence to the mix, and building a sustainable career can sometimes feel overwhelming. Yet my experience has been the opposite. After years of trying to fit into more traditional career paths, I eventually found my way into the adult industry and realized I'd finally found a place where the qualities that made me different became my greatest strengths.
Retailer Strategies for Engaging Mature Shoppers
One of the biggest opportunities in adult retail isn’t chasing the next trend. It’s recognizing the customers who are already walking through your door and making sure they feel they belong there.
NakedSword Originals Serves Up Triple the Heat in 'Spain in the Ass 3'
Successful trilogies usually bring to mind Hollywood blockbusters like "Back to the Future," "The Hunger Games" or the Marvel Cinematic Universe. Over three installments, however, "Spain in the Ass" has built a franchise of its own, pairing Spain's most picturesque destinations with cinematic production values, ambitious performances and career milestones.
Why Strong Kink Sales Start With Education and Support
This topic might make some people uncomfortable: the kink industry has a predator problem, and it is not the one most people assume. It is not creeping in the shadows of underground dungeons or sketchy playrooms, but instead is out in the open, on your timeline, in your inbox, and within platforms and brands that have figured out that the BDSM aesthetics and lifestyle sell really well. The issue is that there is no education that follows it.
New Moon Network's Savannah Sly on Turning Lived Experience Into Advocacy
Savannah Sly is the first to admit she didn't always understand sex work. At 18, she was an art student in Boston, working part-time at a box office and, as she puts it, "broke as a joke." While looking for ways to make ends meet, she often found herself browsing Craigslist's adult ads, intrigued by the women advertising their services.
