Home > Features > Defeating Design Disasters • Bookmark   • Newsletters   • Register Search Options


Defeating Design Disasters

Defeating Design Disasters

June 10, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" At a minimum, be sure your site works as intended in the latest versions of Firefox and Internet Explorer "

The world of adult e-commerce is far too competitive these days for websites to be allowed to fail from basic and common design mistakes. Whether you are building a new site or freshening up an existing property, the following considerations will ensure that you start with a firm foundation:

Careful Color Palettes. The early days of web design involved adhering to strict color palette choices, often limiting artists to 216 colors — hardly an ideal situation for rich graphical renderings (www.w3schools.com/html/html_colors.asp). While desktop designers need not worry about adhering to these limitations today, mobile-savvy designers targeting less-than Smartphone caliber devices with limited graphics capabilities may wish to revisit the 216 color palette; ensuring that color choices focus on clear readability and easing eye strain.

Navigational Necessities. One of the primary goals of website designers should be to make the site’s content easily accessible to surfers; most of which may be first time visitors, unfamiliar with the site’s layout and structure. While flashy, animated menus are eye-catching, text links will provide a vital backup for users with older computer systems or those with the enhanced features such as JavaScript turned off. As an added bonus, plain text links are also easier for search engines to crawl.

Splash Page Seriousness. Many adult websites feature a splash or “warning” page, typically without explicit imagery and providing notice to visitors that the site contains age-inappropriate content. Tweak this page to lower bounce rates and to provide the fastest entry possible into your content pages, while still honoring your legal and social obligations. Remember, this is your only chance to make a first impression.

Standards Compliance and Cross-Browser Compatibility. While many inexperienced webmasters balk at the notion of chasing W3C standards compliance, having a compliant site that passes validation (validator.w3.org) is the easiest way to ensure the maximum level of crossbrowser, cross-platform compatibility — enabling websites to be displayed as uniformly as possible to the broadest audience. At a minimum, be sure your site works as intended in the latest versions of Firefox and Internet Explorer — something that should not be taken for granted.

While our suggestions are common sense, the percentages of sites that do not meet these criteria is both astounding and unnecessary — so evaluate your site in the context of the considerations outlined above and make any changes needed to see revenues grow.


Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!