Home > Features > Online Adult Giant Takes Time to Deal With the Devil • Bookmark   • Newsletters   • Register Search Options


Online Adult Giant Takes Time to Deal With the Devil

Online Adult Giant Takes Time to Deal With the Devil

May 30, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" DevilsFilm was savvy enough to be one of the first partners to come on board and both companies are now reaping the rewards. "

The old saw says the devil is in the details, so when FameDollars saw how closely DevilsFilm paid attention to the whims of its viewers it seemed like a natural for the Internet giant to bring them on board and create their website.

It’s not difficult for a studio to have a web presence — especially when they have a successful catalog of content. But to be able to effectively compete in an overcrowded market and navigate its way the snarl of attracting good traffic, the smart producers align themselves with Internet heavyweights.

Enter DevilsFilm, an early entrée into Gamma Entertainment’s FameDollars’ affiliate program. DevilsFilm was savvy enough to be one of the first partners to come on board and both companies are now reaping the rewards.

FameDollars director of product and development Maggie Rheault recalls, “Claude Hypolite, one of Gamma’s owners, developed strong ties with DevilsFilm and the alliance was the next step. We knew their production was really strong and that they already had a very impressive catalog.”

As a result, FameDollars now facilitates everything from DevilsFilm’s site designs, layouts, payment processing and sales and marketing.

And although its web worries are out of their hands, the studio maintains an active production schedule, shooting new DVDS and series that; according to Rheault are “instant best-sellers.”

“They have a good eye and are really on top of their business plus they are open minded and ahead of the curb. It’s a pleasure dealing with them and it’s a great partnership,” says Rheault.

The marriage between the two companies also benefits webmasters by offering them a smorgasbord of content to choose from. Rheault notes that DevilsFilm provides them with everything from regular porn to niche sites — a package that has become a favorite of FameDollars’ webmasters.

With the FameDollars’ approach, webmasters have one site with different niches that streamlines the promotion process. Add DevilsFilm’s reputation for winning awards for top series and its ability to evolve with new concepts and ideas, and webmasters always have something fresh to promote.

A recent example is FameDollars launch of DevilsFilmsParodies.com that offers such titles as “This Isn’t Big Love,” “This Isn’t Madmen” and “This Isn’t The Biggest Loser.”

Rheault says that the new niche site — that carries the tagline “Cum and laugh at the same time” — is poised for success, considering the parody craze and the success of some of DevilsFilms’ pop culture movies like “This Isn’t Twilight,” “Coctomom” and “This Isn’t UFC” that become instant hits and some have even received mainstream attention.

But the best may be yet to come. Rheault revealed that there would be more niche sites to be developed with DevilsFilm along with mobile version upgrades and other possible ventures. “We currently are in negotiation with a few other studios to evaluate the best fit in FameDollars alongside of our existing partners,” says Rheault.


Sex Toy Manufacturers Talk Retailer, Distributor Support

The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!