educational

Tracing Your Content

Watermarking digital content, such as adding your site’s URL to a photo or video clip, has long been a way to establish “ownership” and to (hopefully) drive traffic via type-ins, but these approaches are in need of an update to keep up with the times.

The challenge of our evolving digital landscape, according to forensic watermarking experts Verimatrix (www.verimatrix.com), is that “Managing digital content throughout an ever more complex — yet increasingly compressed — media lifecycle, while attempting to maximize the associated asset monetization, is presenting rights owners with new opportunities as well as threats.”

A range of vendors offers similar forensic watermarking solutions, while some operators prefer to take a more “in your face” approach to fighting piracy with customized watermarking schemes.

Citing the costly loss of control of recorded music distribution, Verimatrix is poised to offer solutions for the motion picture industry and other content owners severely impacted by piracy.

“Worldwide loss of business for … content owners present significant challenges not only to established distribution channels, but now even more so given that content increasingly finds its way beyond the traditional outlets,” the Verimatrix site states. “The media lifecycle is constantly morphing in often unpredictable ways, raising the bar for rights owners and technology providers alike.”

The company’s discrete forensic fingerprinting technology invisibly adds user-unique identifiers to video content at the time of download or streaming, allowing rights holders to trace the source of any unauthorized content distribution back to its original downloader.

A range of vendors offers similar forensic watermarking solutions, while some operators prefer to take a more “in your face” approach to fighting piracy with customized watermarking schemes.

One such effort involves the use of a visible watermark that randomly repositions itself during the video’s playback; for example, going from the bottom left of the screen to the top right, center and then down again. These constantly moving watermarks are intended to thwart the efforts of pirates using masking software to obfuscate the mark — which in at least one operator’s example, does not include the source website’s URL — but the username and IP address of the member that downloaded the clip.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
Show More