Home > Features > Design Dock: Effective Ad Integration • Bookmark   • Newsletters   • Register Search Options

FEATURE

Design Dock: Effective Ad Integration

Design Dock: Effective Ad Integration

March 2, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" For those website owners that view ad-blocking traffic as unwanted bandwidth waste, several proactive measures can be employed ... "

Add yet another troubling item to your long list of reasons why sales and revenue are way down, as an increasing percentage of Internet surfers, long frustrated by intrusive advertising and behavior tracking systems, are now resorting to the use of ad blockers — and thus not even seeing your ads, or earning you any per-impression advertising income.

These browser add-ons and plugins block the display of a wide range of ad types; with recent affiliate reports of sponsor advertising, especially iframe ads, being blocked. While some coding cues are more likely to trigger an ad blocker than are others, even the display of graphics at IAB Standard Ad Sizes may be problematic.

This is not just an issue for adult advertisers, as popular ad networks and servers are added to the blocking lists, causing economic woes for the Internet publishing ecosystem.

For those website owners that view ad-blocking traffic as unwanted bandwidth waste, several proactive measures can be employed, including the avoidance of ad networks and third-party ad servers; using non-standard creative sizes, hard-coded into the site layout and called from the same domain; and integrating advertising into your editorial content.

For a more aggressive response, several scripting alternatives are available via search which allow for the detection of visitors with ad blockers — then either redirect them or serve them alternative content — such as an “ad free” subscription offer, or demand that the ad blocker be disabled before they are allowed access to your content.


PROFILES & BIOS

Cam World: Q&A With Studio 20’s Andra Chirnogeanu

One of the blue-ribbon studios in the cam biz is Studio 20, which is now a global brand, with locations on both sides of the Atlantic — from Romania to Hollywood, Calif. Of course, with every strong... More »

Cam World: Model of Month Jenny Blighe Is Red-Hot

Have you found out about MyFreeCams sensation Jenny Blighe, the fiery Arkansas redhead? For the past four years, Blighe’s been camming on an almost-daily basis on MyFreeCams, building a loyal fan... More »

Justin Sayne Leather Expands Team, Gears Up for Eventful 2017

When Justin Sayne looks back on 2016, he will likely remember it as a year in which his Arizona-based company, Justin Sayne Leather, grew by leaps and bounds. Important new hires joined the company, Sayne... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!