Home > Features > Understanding How Targeted Lead Generation Works • Bookmark   • Newsletters   • Register Search Options


Understanding How Targeted Lead Generation Works

Understanding How Targeted Lead Generation Works

February 21, 2011
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

With the current financial state of things, you might think that it is difficult to find new business during the recession – but it’s there, you just have to know where and how to look. I talked for years in Klixxx about the importance of targeting your audience, knowing who your target demographic is and all of that, but were you really paying attention back in the heyday? During the “years o’ plenty,” traffic and customers were everywhere it seemed - so much so, in fact, that many businesses didn’t even focus on retaining customers and subscribers as much as they did on attracting new ones. Knowing your target demographic and then targeting your sales leads is now more important than ever before.

Before we get started we need to focus on the basics. A sales lead is when a person receives some advance information about your website, products, services or business as a whole and indicates by clicking on a link, registering for more information or some other action that they are interested in finding out more about what you have to offer. You can generate sales leads in a number of ways, through telemarketing, direct marketing, Web-based marketing – the options are pretty much endless. Getting leads and making sales is a somewhat symbiotic relationship, making it essential that you coordinate your approach and continue to convey the same message from start to finish in order to make the sale.

One approach is to look at this opportunity as a way to layer information, or tell a story about your business if you will. If you keep your approach current, well-thought out and methodical, you will be able to enrich your message and sales pitch, proving through each step how your products and services will deliver what it is that they are looking for, encouraging conversions without having to resort to hard-sell tactics.

Lead generation should also be used to help build a sales database that you can use to contact and re-contact interested consumers in the future. Consider categorizing your database by variations such as location by country, region or language; topic of interest by niche, product or specific service; and even by the way that they expressed their initial interest through on-site registration, e-mail request, social networking tools, etc. You must carefully build and structure your list in order to yield the maximum result from it.

Additionally, it is important to keep your list current. Make the effort to direct market or e-mail your leads in order to ensure that your information is up-to-date. Just as it is important to have customers opt-in or even double opt-in to join your mailing list, it is equally important to ensure that they are still interested to avoid wasting your time marketing to someone that will never, ever make a purchase or join your site. All leads must be nurtured.

Every single communication between you and your leads must be consistent and confident, delivering valuable and relevant information to continue the building of your company’s story to help build your credibility, reputation and relationship – the relationship between you and your prospective customers and clients. It is through these well thought-out and highly targeted campaigns that you will be able to continually build on that very first communication that captured their interest and made them want to learn more.


Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the sex toys/pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »

Execs of 2016: Online Industry Businesswomen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!