MyFreeCams: At the Top After 6 Years
“Our website probably has more models online than any other live adult website on the Internet,” Leo told XBIZ. “It’s pretty cool to think that in the six years we’ve been around, we went from nothing to being one of the largest webcam sites — if not the largest webcam site — in the industry.”
Leo attributes the success of MyFreeCams to a variety of things, including a willingness to evolve technologically, generous payouts for models, and the fact that adult webcam sites haven’t been affected by digital piracy to the degree that other adult sites have. Offering more generous payouts for models, Leo asserted, has enabled MyFreeCams to attract models of a higher caliber.
“One of the things that we wanted to address in the industry when we went live in 2004 was that other webcam sites were paying models a very small percentage of the overall revenue,” Leo explained. “Since the site’s inception, our goal has been to pay models as much as possible; whereas other webcam sites pay around 30 percent of total revenue to the model, we have always paid over 60 percent. It has been our mission from the beginning to give models all over the world a really good place to work.”
According to Leo, some models have made sixfigure incomes by signing up with MyFreeCams.com. “We have had a great number of success stories,” Leo noted. “I would say there are literally hundreds, if not thousands, of models that have made $100,000 a year or even more on our site. Some of our top models will make over $200,000 a year — some well over that. One of the most interesting things is that we have had models who were already famous and had a fan base when they signed up — such for models’ live presentations rather than downloadable content, but they also offer photos and videos as a side dish — and MyFreeCams, Leo said, has been quite aggressive about going after pirates who steal the non-live parts of the site.
‘Piracy hasn’t affected the cam sites in the same way it has affected the video sites,” Leo observed. “With video sites, people are actually pirating the core product — which affects the bottom line directly. But with cam sites, there is no way you can pirate a live interactive experience. So what’s being pirated on cam sites are the still images, screen shots point of evolving and expanding technologically. “When we started,” Leo pointed out, “most video was still being streamed in Java — and then, there was the conversion to Flash. The technological capabilities of the Internet and web browsers have evolved, and so has the capability of our web in it. When there is a recession or any kind of credit crisis, it really separates the companies that have a strong balance sheet from those that are just struggling to get by.
“We have been on a solid financial footing from the beginning, and we have increased the amount that we are reinvesting into the site in terms of research and development, hardware and, of course, marketing and advertising. Where other sites have had to delay or cut payouts, we’ve never delayed a payment by even a single day and I think that our models appreciate that. Even through all this economic turmoil, we are still rock-solid.”